Using Big Data to Transform Your Customer’s Experience - Part 1

Title: Introducing the Customer Insights Solution from Cloudera and Zoomdata with Real-World Examples from Companies Who’ve Done It

Speakers: Cloudera: Mike Moreno; Zoomdata: Russ Cosentino 

Panelists: Cloudera: Amr Awadallah; Incited: Nick Turner; Bidtellect: Jeremy Kayne; Zoomdata: Nick Halsey

Date & Time: Wednesday, January 18, 2017, at 10:00 a.m. PST

According to Gartner research, by 2018, organizations that fully invest in all types of online personalization will outsell companies that have not by more than 30 percent.  To do this, companies need to invest in their big data capabilities for two reasons: to enhance customer experience and improve targeted marketing.

In this webinar, first of a two-part series focused on Customer Insight Solutions, we will host a discussion panel with Cloudera cofounder and CTO  Amr Awadallah, and two customers who have already implemented Cloudera Enterprise with Zoomdata fast visual analytics. You will learn best practices and gain a deep understanding of the real-world benefits from using big data analytics on your customer data.

The panel discussion will cover:

  • How the Customer Insights Solution helped:
    + Bidtellect, a leading ad tech company, increase the precision targeting of personalized ads while reducing costs by 70 percent
    + Markerstudy, an insurance company, lower cancellation rates by 50 percent and save $7.5M in fraud reduction
  • How customer insights can improve customer loyalty, reduce customer churn, and increase upsell opportunities
  • Which real-world use cases are ideal for using big data analytics on customer data

Please join us on Wednesday, January 18, 2017, at 10:00 a.m. PST.

Using Big Data to Transform Your Customer’s Experience - Part 2

Title: Introducing the Customer Insights Solution from Cloudera, Zoomdata and Trace3

Speakers: Cloudera: Dave Shuman; Zoomdata: Russ Cosentino; Trace3: Jennifer Benito 

Date & Time: Wednesday, February 1st, 2017 at 10:00 AM PST

In part two of this webinar series on Customer Insights you will learn about successful case studies of how fast analytics drives customer insight on Hadoop.  Trace3, along with Zoomdata and Cloudera will share their successful customer insight solutions that drove incremental business value and provide insight on how to help your organization add value to the enterprise.

Some of the topics covered will include:

  • Success stories that helped clients prevent customer churn, increase customer loyalty, and provided upselling opportunities
  • Approaches to advance your organization’s vision to drive customer insight
  • Developing the architecture to turn insight into action
  • Getting started with Trace3, ZoomData and Cloudera

Please join us on Wednesday February 1st, 2017 at 10:00 AM PST


  • Amr Awadallah

    CTO, Cloudera

    Amr helped cofound Cloudera in 2008 and has served as Entrepreneur-in-Residence at Accel Partners. Prior to Cloudera, he served as Vice President of Product Intelligence Engineering at Yahoo and ran one of the first implementations of Apache Hadoop for data analysis.

  • Jennifer Benito

    Data Intelligence Practice Consultant, Trace3

    With over 20 years of experience in data warehousing, data management, business intelligence, and analytics, Jennifer manages the implementation of big data technologies across major industry verticals at Trace3.

  • Nick Turner

    Cofounder and Chief Data Architect, Incited

    Previously the Enterprise Data Architect at Markerstudy Group, Nick designed their Enterprise Data Hub for which Markerstudy won three international awards. He is currently the cofounder and Chief Data Architect at Incited, a leading UK-based big data analytics consultancy.

  • Nick Halsey

    CMO, Zoomdata

    Nick Halsey is the Chief Marketing Officer of Zoomdata. Nick has over 25 years of experience in the business intelligence market, in executive roles at Jaspersoft, Alphablox, Brio Software, and Apple.

  • Russ Cosentino

    Cofounder and VP of Channels, Zoomdata

    As cofounder and VP of Channel Sales at Zoomdata, Russ leads business development and channel engagement with key cloud providers, systems integrators, resellers, and ISVs.

  • Dave Shuman

    Consumer Products and Retail Expert, Cloudera

    Dave is an industry leader for retail, manufacturing, and IoT at Cloudera, where he works closely with customers globally to help them successfully navigate their IoT journeys, deploy cutting-edge IoT use cases, and generate value from big data.

  • Jeremy Kayne

    CTO, Bidtellect

    With over fifteen years of experience leading start-up ventures, Jeremy oversees the success of Bidtellect’s technology team as CTO.


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