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CDH Handles Information Company’s Requirements for Scaling Data

PALO ALTO, CA – August 24, 2010 – Cloudera, a leading provider of Hadoop-based data management software and services, today announced that Rapleaf, an information company focusing on personalizing web experiences, is leveraging Cloudera’s distribution for Hadoop (CDH) for data storage and analysis.

Rapleaf processes large quantities of data in order to help companies better understand who their customers are. After encountering throughput and gridlock issues using MySQL, Rapleaf soon realized it could not scale effectively enough with its current data platform and set out to re-architect its entire workflow.

After finding and leveraging CDH, Rapleaf is now able to process a variety of data at a fast enough speed to help keep its business running.

“As part of our effort to personalize people’s online experiences, we are constantly collecting and analyzing large amounts of data,” said Jeremy Lizt, Rapleaf’s vice president of engineering. “Hadoop is a critical part of our infrastructure and Cloudera has helped us leverage the technology to make it work for our business model.”

“Rapleaf is an example of how organizations are leveraging massive data to create valuable insights,” said Mike Olson, CEO, Cloudera. “We pride ourselves on enabling organizations to easily expand data storage and analysis capabilities to meet new and emerging business needs. In this case, Rapleaf now has the key functionalities it needs to take advantage of Hadoop.”

CDH is the most comprehensive and broadly adopted Hadoop-based platform on the market, lowering the barrier to Hadoop adoption by making it simple to install and easy to integrate into the datacenter. It consists of core Apache Hadoop and eight additional open source projects, all tested and integrated into a single platform, making it the most complete Hadoop-based distribution. For more information about CDH, visit

http://www.cloudera.com/hadoop/

About Rapleaf
Rapleaf wants every person to be able to have a meaningful, personalized online experience. To achieve this, Rapleaf helps leading brands, companies, and agencies personalize customer interactions through deeper customer insight. The San Francisco-based company also brings new and effective data segments to the online marketplace to help advertisers reach their ideal audience. For more information, please visit www.rapleaf.com.

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About Cloudera

Cloudera is revolutionizing enterprise data management by offering the first unified Platform for big data, an enterprise data hub built on Apache Hadoop. Cloudera offers enterprises one place to store, access, process, secure, and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data. Cloudera's open source big data platform is the most widely adopted in the world, and Cloudera is the most prolific contributor to the open source Hadoop ecosystem. As the leading educator of Hadoop professionals, Cloudera has trained over 40,000 individuals worldwide. Over 1,700 partners and a seasoned professional services team help deliver greater time to value. Leading organizations in every industry plus top public sector organizations globally run Cloudera in production.

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Cloudera, Cloudera's Platform for Big Data, Cloudera Enterprise Data Hub Edition, Cloudera Enterprise Flex Edition, Cloudera Enterprise Basic Editionand CDH are trademarks or registered trademarks of Cloudera Inc. in the United States, and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

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Deborah Wiltshire
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