YapMap is a new kind of search platform that does multi-quanta search to better understand threaded discussions. This talk will cover how HBase made it possible for two self-funded guys to build a new kind of search platform. We will discuss our data model and how we use row based atomicity to manage parallel data integration problems. We’ll also talk about where we don’t use HBase and instead use a traditional SQL based infrastructure. We’ll cover the benefits of using MapReduce and HBase for index generation. Then we’ll cover our migration of some tasks from a message based queue to the Coprocessor framework as well as our future Coprocessor use cases. Finally, we’ll talk briefly about our operational experience with HBase, our hardware choices and challenges we’ve had.