Merkle Delivers Connected Consumer Recognition with Its Enterprise Data Hub

The Cloudera-powered EDH that Merkle deployed at the center of its big data infrastructure in about six months, "is a foundational component for our entire business because data is at the core of our marketing."

Date: Wednesday, Jun 04 2014

Description

With the petabyte-scale Hadoop cluster sitting behind its large-scale services for data analytics, Merkle is able to make that crucial connection between the customer identity and experience. Merkle finds patterns in data from clients’ and third party sources to generate analytical, quantitative, and predictive models that anticipate what is going to happen next – and serves up appropriate responses to certain consumer behaviors.