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A Chinese language media company serving the international sinophone market decides to modernize its infrastructure to keep pace with the shift in news distribution. As readers have changed their consumption habits, the Company wants to adopt search engines, social media, mobile apps, and video content designed specifically for Chinese logograms—to cater to the needs of its clientele. Intel develops a Chinese language content recommendation engine that automatically creates a personalized news portal for the Company’s readers. This portal rests entirely on Cloudera, which handles everything from ingesting data to providing recommendations.