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When working with structured, semi-structured, and unstructured data, there is often a tendency to try and force one tool - either Hadoop or a traditional DBMS - to do all the work.  At Vertica, we've found that there are reasons to use Hadoop for some analytics projects, and Vertica for others, and the magic comes in knowing when to use which tool and how these two tools can work together.  Join us as we walk through some of the customer use cases for using Hadoop with a purpose-built analytics platform for an effective, combined analytics solution.