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Using a Cloudera data discovery and analytics platform, Quotient can target promotions based on shoppers’ purchase behavior to help retailers and CPG companies increase consumer engagement and loyalty.

 

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Overview

Quotient Technology (formerly Coupons.com) is a leading digital promotion and media platform, distributing digital coupons, coupon codes, and card-linked offers.

Stitching together data from its website and retailer point-of-sale (POS) systems is critical for Quotient to understand consumer behavior and precisely target offers. However, one of the challenges Quotient data scientists faced in building behavioral targeting and personalization solutions was a siloed legacy environment.

Solution

The Cloudera data discovery and analytics platform provides a scalable, high-performance, and flexible environment that enables Quotient to build sophisticated behavioral targeting and personalization solutions. For  example, with the new platform, Quotient can reconstruct what’s in shoppers’ baskets to identify potential consumers for a brand.

We're able to answer questions that we couldn’t answer with our old environment, or if we could answer them, it was a lot more painful. Today, it’s seamless and faster with the Cloudera platform.”

Rumman Chowdhury, Analytics Scientist, Quotient Technology

Impact

More accurate targeting using the Cloudera platform has helped Quotient clients increase sales. In fact, Quotient found that the number of shoppers purchasing products increased by 230 percent when targeted, compared to a control group that did not receive the targeted offer.

The opportunity for our clients, their shoppers, our retail partners, and our business, is endless.”

Rumman Chowdhury, Analytics Scientist, Quotient Technology