This is the story of why and how Hadoop was integrated into the Disney data infrastructure. Providing data infrastructure for Disney’s, ABC’s and ESPN’s Internet presences is challenging. Doing so requires cost effective, performant, scalable and highly available solutions. Information requirements from the business add the need for these solutions work together; providing consistent acquisition, storage and access to data. Burdened with a heavily laden commercial RDBMS infrastructure, Hadoop provided an opportunity to solve some challenging use cases at Disney. The deployment of Hadoop helped Disney to address growing costs, scalability, and data availability. In addition, it provids our businesses with new data driven business to consumer opportunities.