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Data guides decisions in all aspects of business operations - from deriving insights via IoT and connected devices to reducing customer churn; quickly identifying fraud to personalized marketing experiences. The most innovative companies are effective at capturing, storing, analyzing and making predictions from data to drive better outcomes.

Join Cloudera’s Chief Customer Officer Anupam Singh and Senior Director of Product Marketing Sushant Rao as they discuss how to develop an enterprise data strategy and the recent Harvard Business Review survey on Critical Success Factors for an enterprise data strategy. They’ll explore: 

  • When to leverage the cloud in a data strategy

  • Analytic capabilities leading-edge companies are developing

  • How to best address the security concerns with the cloud

  • The pitfalls that lead to getting less value from data

  • Where data should be kept for optimal efficiency 

Plus hear how the Fortune 500 thrive and remain ahead of their competition by developing an enterprise data strategy.



Doug Cutting - Cloudera Chief Architect
Chief Customer Officer

Anupam Singh


Anupam is chief customer officer and general manager, Analytics, at Cloudera. Anupam was the co-founder and CEO of, which Cloudera acquired in 2015. Xplain technology accelerates self-service BI with a massively scalable SQL workload analyzer. Prior to Xplain, Anupam was the co-founder and CTO at Joviandata, a pioneer in combining the power of Hadoop and the cloud. Joviandata was acquired by Marketshare, where Anupam led the effort to combine machine learning techniques with Hadoop-based data warehousing. Anupam built his database expertise on the SQL Query Optimizer teams at Oracle, Sybase (now SAP), and Informix (now IBM). He graduated from Pune University in India and holds patents in the areas of automatic SQL performance tuning, object databases, and resilient query execution.

Senior Director of Product Marketing

Sushant Rao


Sushant Rao is an expert in the areas of analytics, cloud,, and software-defined technologies. He has been working on enterprise software and cloud services for companies such as VMware, HP Software as well as numerous startups. Currently, Sushant leads CDP Product Marketing at Cloudera and is responsible for product messaging and overall GTM strategy.

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