Sales and marketing professionals face an ultra-competitive landscape and ever-changing customer needs, making it increasingly difficult to generate awareness, build demand, and close deals. The key to optimizing an organization’s sales and marketing strategy is in the data.
The best approach to uncovering data-driven BI is through a flexible and scalable modern data warehouse. Cloudera’s use of a modern data warehouse helped fine-tune our sales and marketing strategy, resulting in a 66% increase in customer/prospect engagement!
Join Cloudera as we take you through our journey on how we use Cloudera technology to strengthen sales engagement, minimize marketing waste, and empower line of business leaders to drive successful outcomes. During this 45-minute webinar, you will learn how a data-driven approach to sales and marketing allows us to:
Increase engagement between customers and sales teams
Understand and more quickly respond to customer/prospects needs
Deploy campaigns that deliver the most relevant messages, to the right audiences, at the right time
Please attend this interactive discussion as we highlight how a modern data warehouse can be used to effectively differentiate offerings, efficiently deliver meaningful interactions, and expediently revise your approach to remain top of mind.