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The initial hype around Generative AI (GenAI) is giving way to sustainable strategies in finance. By 2025, GenAI has moved beyond novelty, augmenting areas from contact centers to marketing. However, 2026 success requires more than technology; it demands unified data, strong governance, and a focus on business outcomes, replacing earlier "Fear Of Missing Out" (FOMO) investments.

This new report highlights key insights from financial services industry experts:

  • Adrien Chenailler, Director, AI Strategy at Cloudera

  • Conor Sayles, Head of Data Management, Bank of Ireland

  • Craig Borysowich, Head Partner, International Monetary Edge Consulting

Download the paper to explore key findings:

  • Augmentation over automation: The best GenAI accelerates human actions, not replaces them. Success is seen in "invisible" back-end improvements and "visible" customer chatbots.

  • The hybrid return: 2026 shifts back to hybrid models, balancing data center privacy with cloud cost optimization.

  • Raising the data governance bar: AI's need for greater data volume and precision requires governance to be part of the design, focusing on lineage, ownership, and bias elimination.

  • Overcoming ROI challenges: The biggest hurdle (36%) is defining clear business outcomes. Success demands starting with business strategy, allowing metrics like revenue uplift and customer retention to follow.

what comes after the hype thumbnail

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