A Customer Insight story at Lufthansa
Welcome to our breakfast seminar on Insight Driven Organisations to learn about how Deloitte implemented Cloudera solutions at Lufthansa to improve customer insights.
Data is critical to everything you do
We are entering a new world in which data is more critical than ever. Over the last 20 years, organizations have been working on maturing their data management capabilities, in order to captivate the value of their data. However, few have the discipline and expertise to truly realizing this value. Ever growing volumes and complexity of data generate challenges in maintaining a consistent view on the enterprise data asset, which requires a shift in vision, approach, implementation, and operation.
Deloitte’s Insight Driven Organisation framework enabled by Cloudera solutions
An Insight Driven Organisation (IDO) is one which has succeeded in embedding analysis, data and reasoning into its decision making processes.
Cloudera offers a modern technical platform for machine learning and analytics that is optimized for the cloud. Based on open source standards, Cloudera provides a wide range of products and solutions that are optimized for today’s increasingly challenging data environment. Cloudera's solutions unlock patterns in your data, enabling you to identify your customers' needs and better understand how they are engaging with your products.
Lufthansa – Customer Insights
Our expert lecturers will describe how Deloitte’s IDO framework and Cloudera solutions creates a powerful combination and has helped Lufthansa gain enhanced customer insights. Listen to how Lufthansa has successfully used their data and made sophisticated analysis to make value enhancing decisions for the company as well as for their customers.