A growing number of organizations are doing a 180 on their Customer 360 initiatives. The overused and all-encompassing phrase has become synonymous with developing a “complete” view of customers at the individual level. And while the promise of Customer 360 is certain to intrigue any organization looking to gain a competitive advantage, achieving a 360-degree view of customers is a time-intensive, expensive, and rarely successful proposition.
As more organizations ditch Customer 360 initiatives they are successfully replacing them with next-generation customer insights applications. These modern platforms employ advanced analytics, machine learning and AI, and make it easy to access real-time insights.
Join 451 Research and Cloudera for a webinar and interactive discussion on the shortcomings of legacy Customer 360 systems and the market forces shaping next-generation customer insights platforms.
During this 45-minute webinar you will:
Hear the common issues and pitfalls of legacy Customer 360 applications
Discover how new technologies are making it easier and faster to cultivate customer insights
Identify best practices to successfully embark on the customer insights journey
Learn how organizations are quickly benefiting from next-gen customer insights platforms
We will also highlight how a growing number of organizations are relying on a more intelligent and faster approach to customer insights, one that unlocks the power of data to better understand customers, learn from their behaviors and deliver relevant interactions.
Next-generation marketing platforms are driving strategic growth by employing advanced analytics, machine learning, and AI to:
Analyze social media sentiment
Increase share of wallet (SOW)
Boost Net Promoter Scores (NPS)
Drive loyalty and reduce churn