Join us at Cloudera Sessions as like-minded data innovators from around Copenhagen come together for a comprehensive day of exploring the different stages of the data journey.

Whether you are trying to increase operational efficiencies, discover and automate analytics, or transform your industry through unique data applications, we will walk you through our first hand experience of helping organisations build a modern architecture in order to make analytics pervasive across their organisation.

Cloudera Sessions 2016
Copenhagen | 1st December 2016

Bella Center Copenhagen  
Center Boulevard 5
2300 Copenhagen S, Denmark


8:00AM - Breakfast in the Partner Pavilion

Go to the registration desk to collect your badge and grab a tea or coffee before heading into the conference room for the start of the event.

9:00AM - Welcome and Introduction

Cloudera will welcome delegates to the event and introduce the agenda and themes for the day.

9:15AM - Keynote: Big Value with Big Data

Data is transforming industries and creating massive value for businesses. It can help us better understand our world, build innovative products and services, and manage operational risk and compliance. Taking advantage of these opportunities, including the internet of things, requires a modern approach to working with data, and success takes more than just applying new technologies like Apache Hadoop. Join us to learn how to get started on your journey to a data strategy.

Amr Awadallah - CTO and Co-founder, Cloudera

10:15AM - Delivering User Behaviour Analytics at Apache Hadoop Scale

Cristina Roa - VP Global Strategic Initiatives – SNYPR,  Securonix

10:30AM - Make Your Data Work For You: Strategies For Achieving Maximum Benefit

Data, data everywhere ... And yet, many organizations continue to struggle with getting the most out of the data they have, or could get, access to. In her presentation, guest speaker Martha Bennett, Principal Analyst at Forrester Research, will cover the key best practices for developing a successful data strategy, and the technology underpinnings needed to make it real:

  • The main characteristics setting apart digital leaders

  • Putting in place a solid technology foundation to deliver the right data to the right person at the right time

  • From data to action: three basic principles for getting the most out of your data

Martha Bennett - Principal Analyst, Forrester Research


11:00AM - Networking Break

Take a short break from presentations and recharge your batteries with drinks and refreshments in the exhibition area. Spend time with the event sponsors and learn how they work with Cloudera to help you get value from all of your data.

11:30AM - Customer Speaker: Nordea

Alasdair Anderson - Executive Vice President, Nordea


12:00AM - What "50 Years of Data Science" Leaves Out

We're told "data science" is the key to unlocking the value in big data, but, nobody seems to agree just what it is -- engineering, statistics, both? David Donoho's paper "50 Years of Data Science" offers one of the best criticisms of the hype around data science from a statistics perspective, and proposes that data science is not new, if it's anything at all. This talk will examine these points, and respond with an engineer's counterpoints, in search of a better understanding of data science.

Sean Owen - Director of Data Science, Cloudera

12:30PM - Panel Discussion: Reducing Fraud And Business Risk In The Age Of Digital Transformation

All verticals are under attack for their trade secrets, intellectual property and customer data by actors with various motives and capabilities. Reducing risk and fraud is now a top priority for Boards, CEO’s, CISO’s, CRO’s and CDO’s.

Yet how do you tackle the challenges and avoid massive reputational, monetary, and intellectual property losses? Why are traditional approaches and systems no longer sufficient to address the problems?  Join this panel discussion to hear how from customers and partners alike.


Chris Darvill - Technical Director EMEA, Cloudera


Cristina Roa - VP Global Strategic Initiatives - SNYPR, Securonix

Shant Hovsepian - Co-Founder & CTO, Arcadia Data

Mikka Kanto - Dell Secureworks

Martha Bennett - Principal Analyst, Forrester Research

1:00PM - Lunch

Head to the exhibition area for lunch and share your learnings from the event so far with your peers and sponsors. Discover some of the latest solutions in the software industry and discuss how data can help to solve some of the world’s biggest problems.

2:00PM - Breakouts

Hadoop and Spark Essentials

New to Hadoop and Spark or still need to sharpen your understanding? Trying to figure out what Sqoop, Flume or Hive are and what they can be used for? If so, you’re not alone. Hands on Hadoop and Spark is the ultimate guide to help you take your understanding to the next level. Join Cloudera as we take you through the origins of Hadoop, discuss existing and new projects, what they are used for, and how you can apply Hadoop and Spark to modernise your data architecture.

Per Andersson - Systems Engineer, Cloudera


Architecture Modernization - New approaches to data engineering using Apache Hadoop

As your company aims to integrate more data sources, new approaches can help you ensure better analytical models based on the best data and that future data types will not present added complication. Whether you are looking to modernise and extend your existing data warehouse environment or build new real-time data pipelines an enterprise data hub architecture gives you the right tools to achieve more value from your data. Common Data Engineering use cases, from offloading existing platforms to incorporating new datasets.

What you will learn:

  • Common data integration use cases, from offloading existing platforms to incorporating new datasets

  • How modern Hadoop components such as Spark and Kafka enable data integration at scale

  • Common projects risks and how to avoid them

Graham Pymm - Senior Systems Engineer, Cloudera 

Mike Merritt-Holmes - VP Global Service Strategy, Think Big


Driving a True Customer 360 with Apache Hadoop

Organisations spanning all industries are in pursuit of Customer 360, which aims to integrate and enrich customer information across multiple channels, systems, devices and products in order to improve the interaction experience and maximise the value delivered. With an Enterprise Data Hub, powered by Apache Hadoop, organisations can effectively stitch together a true 360-degree view of their customer base that goes beyond the traditional segmentation attributes in order to deliver personalised offerings, improve marketing effectiveness and drive down churn.

What you will learn:

  • Current challenges with building a true Customer 360

  • Highlight an iterative and proven methodology to effectively build a Customer 360 profile

  • Key Customer 360 use cases and industry case studies

Graham Pymm - Senior Systems Engineer, Cloudera 

Victor Coustenoble - Technical Regional Manager EMEA at Trifacta

4:00PM - Happy Hour Networking Reception

After a busy day of learning about the latest developments and trends in big data and Apache Hadoop it is time to relax in the exhibition area and spend time with the rest of the attendees over drinks!


  • Amr Awadallah, Ph.D.

    Chief Technology Officer, Cloudera

    Before co-founding Cloudera in 2008, Amr (@awadallah) was an Entrepreneur-in-Residence at Accel Partners. Prior to joining Accel he served as Vice President of Product Intelligence Engineering at Yahoo!, and ran one of the very first organizations to use Hadoop for data analysis and business intelligence. Amr joined Yahoo after they acquired his first startup, VivaSmart, in July of 2000. Amr holds a Bachelor’s and Master’s degrees in Electrical Engineering from Cairo University, Egypt, and a Doctorate in Electrical Engineering from Stanford University.

  • Stephen Line

    Regional VP North EMEA

  • Martha Bennett

    Principal Analyst

    Martha serves the CIO role, covering business intelligence (BI), analytics, and big data. Her current research has two main areas of focus: 1) the investigation of best practices for making the most of an organization's data, as well as building appropriate processes and organizational structures; and 2) analyzing the effect of emerging technologies and business pressures on the way BI capabilities are managed and delivered. Other key research areas include BI in the cloud, mobile BI, blockchain, and the impact of the Internet of Things. Known for her down-to-earth, no-nonsense approach to making sense of the latest hot technology area, she has provided input on technology strategy and IT governance structures to clients all over the world. She is a sought-after conference speaker and is also frequently retained as an independent voice by technology companies seeking to optimize their approach to the market. Previous Work Experience Martha has over 20 years of technology experience and has held a number of senior positions involving the investigation of new technologies and their introduction to the enterprise. Her main focus has been helping her clients make sense of the impact of new and emerging technologies on existing IT systems and business processes, as well as the security, risk, and regulatory implications. Most recently, Martha provided custom research studies for tier 1 CIOs, covering topics ranging from big data to the role of the CIO in the transition to the digital economy. Prior to that, she held a variety of senior management and individual contributor positions at Freeform Dynamics, as well as various companies within the Datamonitor Group. Martha's first analyst role was as a vice president at Giga Information Group, which was later acquired by Forrester, where she became research director for financial services. Before joining Giga, Martha's roles included head of advanced technology at Prudential and manager at Price Waterhouse's World Multimedia Unit. Education Martha earned an M.A. in English literature, American studies, and modern history from the University of Erlangen-Nürnberg in Germany. A qualified translator, Martha is fully bilingual in English and German.

  • Alasdair Anderson

    Executive Vice President

  • Cristina Roa

    VP Global Strategic Initiatives - SNYPR, Securonix

    Cristina Roa has been with Securonix since 2012. Her current role is VP Global Strategic Initiatives at Securonix and she is responsible for driving our Big Data Security Analytics adoption across the globe working with customers and partners and internally with Product Development, Marketing and Sales. In her previous role at Securonix, Cristina was VP of Eastern North America, EMEA and APJ and helped grow the company from its initial revenues to market dominance in the UEBA (User and Entity Behavior Analytics) space. Prior to Securonix, Cristina held sales and sales leadership positions at SailPoint (Identity and Access Management), Credent (EndPoint Encryption – bought by Dell), Mercury Interactive (IT Governance and Performance Testing – bought by HP), BEA (Web Infrastructure – bought by Oracle), Bowstreet (Web Services Application Development – bought by IBM), Tivoli (Enterprise Systems Management – bought by IBM), Sun Microsystems (Unix Systems – bought by Oracle) and NCR (Unix Systems).

  • Sean Owen

    Director Data Science

    Sean is Director of Data Science, based in London. Before Cloudera, he founded Myrrix Ltd. (now the Oryx project) to commercialize large-scale real-time learning on Hadoop. He is on the Apache Spark PMC and co-author of Advanced Analytics with Spark. Previously, Sean was a senior engineer at Google. He holds an MBA from London Business School and a BA from Harvard University.

  • Victor Coustenoble

    Sr. Sales Engineer

  • Shant Hovsepian

    Co-Founder & CTO
    Arcadia Data

    Shant is responsible for long-term innovation and technical direction at Arcadia Data. Previously, he was with Aster Data (later acquired by Teradata), where he was an early member of the engineering team and worked on numerous features across the stack, including high performance cluster inter-connects, data storage, compression, and distributed query planning.

  • Mike Merritt-Holmes,

    VP Global Service Strategy Think Big

    Mike is VP Global Service Strategy at Think Big. He is now responsible for defining and standardizing the full portfolio of services that Think Big offer. Previously, Mike was the Co-Founder at Big Data Partnership, which was acquired by Teradata, working as CEO for 3.5 years, before taking on a Chief Strategy Officer role to standardize the services portfolio for BDP. Mike has been leading start-up services organizations for 12 years.

  • Graham Pymm

    Senior Systems Engineer,

    Areas of Coverage: Hadoop and Big Data Analytics Roles and Responsibilities Graham Pymm is a Systems Engineer for Cloudera, working with his Financial Services clients to architect and deploy Cloudera; his primary role is explaining Cloudera's technology both in use case terms and technical capability to all levels of an organisation, from C-level to architect to administrator/developer. Background Previous Experience Mr. Pymm has designed, developed, tested and implemented a number of data warehouse solutions on Netezza and Teradata, including a Basel II regulatory reporting warehouse, a Customer Data Warehouse for a large Retail customer, and an Enterprise Data Warehouse for a large global Telco. I am a certified Ab Initio technician and have been working in the massively parallel processing space for over 14 years, with such key tools as SAS, MicroStrategy, Business Objects. Professional Background IBM Netezza – Systems Engineer Barclays Bank – Basel II Development Manager T-Mobile – Principal Ab Initio Developer Accenture – Technical Consultan

  • Miikka Kanto

    Business Development Manager, Nordics - SecureWorks

    Miikka Kanto has been working around IT Security for over 12 years. He is currently responsible of SecureWorks Business Development in the Nordics. He has been working in a various sides of IT business, from IT Outsourcing to Networking and Security and has been responsible of Sales and Engineering to Architecture and Client Operations.


Interested in sponsoring Cloudera Sessions? Get in touch with emea_events@cloudera.com


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