Join us at Cloudera Sessions as like-minded data innovators from around Detroit come together for a comprehensive day of exploring the different stages of the data journey.

Whether you are trying to increase operational efficiencies, discover and automate analytics, or transform your industry through unique data applications, we will walk you through our first hand experience of helping organizations build a modern architecture in order to make analytics pervasive across their organization.

Cloudera Sessions 2016
Detroit | 4.14.16

Detroit Marriott at the Renaissance Center
GM Renaissance Center, 400 Renaissance Dr W
Detroit, MI


8:00AM - Breakfast in the partner pavilion

9:00AM - Keynote: Big Value with Big Data

Data is transforming industries and creating massive value for businesses. It can help us better understand our world, build innovative products and services, and manage operational risk and compliance. Taking advantage of these opportunities, including the internet of things, requires a modern approach to working with data, and success takes more than just applying new technologies like Apache Hadoop. Join us to learn how to get started on your journey to a data strategy.

10:00AM - Break

10:30AM - Customer speaker: Rockwell Automation

11:00AM - Customer speaker: Magnify

Magnify Analytic Solutions — a wholly-owned division of Detroit, Michigan-based Marketing Associates — uses technology-driven data analysis to offer clients a range of informed business services that increase profitability through its four lines of service: business intelligence, digital intelligence, credit risk management, and marketing analytics. Magnify works with Marketing Associates’ blue-chip portfolio of clients — including BMW Financial Services, Comcast, Ford Motor Company, Jaguar Cars, TD Bank, and Whirlpool. To meet the growing demands of its Fortune-100 client base, Magnify deployed an enterprise data hub (EDH) on Cloudera, delivering flexibility, agility, and fast time to value, at a fraction of the cost of alternative solutions.

12:00PM - Lunch

1:00PM - Breakouts

Hadoop and Spark Essentials

New to Hadoop and Spark or still need to sharpen your understanding? Trying to figure out what Sqoop, Flume or Hive are and what they can be used for? If so, you're not alone. Hands on Hadoop and Spark is the ultimate guide to help you take your understanding to the next level. Join Cloudera as we take you through the origins of Hadoop, discuss existing and new projects, what they are used for, and how you can apply Hadoop and Spark to modernize your data architecture.

Data Driven Product & Service Development

Every industry is currently in the midst of a transformation as agile players in the space turn to data in order to gain market share by driving product differentiation. We are living in an “apps” driven economy. Many of the apps use data to provide a personalized and differentiated experience. With petabytes of information streaming off of more products and applications everyday, leveraging this behavioral information to better inform product and service development is a must.

Architecture Modernization - New approaches to data engineering using Apache Hadoop 

As your company aims to integrate more data sources, new approaches can help you ensure critical systems are running in an optimal fashion and that future data types will not present added complication.  Whether you are looking to modernize and consolidate your existing environment or build new data pipelines an enterprise data hub architecture gives you an ecosystem of tools to address your data.  See how Hadoop fits into your current analytic environment and learn about common project risks.


3:00PM - Happy Hour reception


  • Juan Asenjo

    Technology Architect
    Rockwell Automation

  • Andy Frey

    Chief Information Officer

  • Amy O'Connor

    Director and Subject Matter Expert

  • John Howey

    Senior Sales Engineer

  • Mike Mengarelli

    Systems Engineer

  • Chris Putnam

    Sales Engineer



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