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Why Cloudera for customer loyalty and reducing customer acquisition costs?

Cloudera delivers a modern platform for data management and analytics that allows organizations to build and analyze a true customer-360 profile in order to capture, grow, and retain customers.

Reduce customer churn

Quickly spot leading indicators and predict likelihood of customer churn

Drive marketing spend efficiency

Leverage efficient marketing vehicles to reduce customer acquisition costs

Improve customer lifetime value

Understand customer spend across multiple channels and improve lifetime value

Why does this matter to organizations?

  • Choosing the right marketing channel or buyer can increase an organization’s investments
  • It costs 10x more to acquire a new customer vs. keeping an existing one
  • Understanding customer lifetime value can facilitate personalized experience,  differentiated services, and offerings

We wanted to have a shared and detailed view into the customer journey, so we could drastically improve it.


Cloudera’s certified customer insight partners

Learn how our partner ecosystem can help you discover and operationalize breakthrough customer insights.

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