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CDH Users

You have accomplished amazing things with Apache Hadoop, and it’s time to shine a spotlight on your success. That's precisely what the annual Data Impact Awards, presented by Cloudera, are for.

The goal of this program is to recognize organizations running CDH for the applications you’ve built using Hadoop-based technologies, to share best practices for achieving big data success, and to showcase the impact your project is having on the organization, business, and/or society at large. Organizations may be nominated by employees, partners, vendors, or peers, with nominee consent.

Highlighting Achievements in 8 Categories

The 2016 Data Impact Awards recognize organizations’ achievements with the CDH platform across eight categories, classified into two overarching themes:

Data Drives Business


Data-Driven Product/Service

Driving quantifiable results to an organization, company, or industry by applying data to enable capabilities or operational efficiencies that generate top-line growth, bottom-line savings, increased competitive advantage, and/or net new revenue streams.


Business Risk Reduction

Deploying a Hadoop-based platform to prevent fraud, model risk, manage data security, and/or meet regulatory compliance with tangible results.


Customer Insight

Knocking down data silos to build a 360-degree view of customers for better marketing, improved loyalty and retention, and/or real-time, personalized recommendations.


Social Impact

Putting Hadoop-based technologies to work in a way that have a demonstrable, positive impact on the planet, society, or humankind at large.

Modern Datacenter


Data Platform Optimization

Complementing existing data management infrastructures with a Hadoop-based data hub that facilitates data science, engineering, discovery, analytics, and/or an operational database or application; driving innovation and unearthing new insights by eliminating barriers to data access and exploration.


IoT Empowerment

Implementing a platform that efficiently captures, stores, processes, and drives insights from all the data generated by the Internet of Things.


Cybersecurity Modernization

Future-proofing the cybersecurity infrastructure with a Hadoop-based platform that stores, facilitates machine learning on, and offers rapid threat mitigation across large volumes of full-fidelity datasets at lower cost.  


Fast Track to Future-Ready

Applying best practice tools, techniques, and talent to bring Hadoop from pilot to production with record-breaking speed, efficiency, and user adoption.


Winners receive the following, valued at approximately USD $5200*:

*We recognize that some organizations will not allow acceptance of gifts or prizes, and thus neither will be provided where it violates applicable ethics rules. Winners will still receive recognition.


The winners for the Data Impact Awards are determined entirely by a panel of thought leaders in the data management and analytics space. Cloudera does not select or influence the selection of winners for any category.

All entries are evaluated based on their:

  • Creativity
  • Results
  • Maturity
  • Relevance

2016 Judges Include:


Tony Baer

Principal Analyst, Information Management, Ovum

Areas of expertise: Data management, big data platforms & practices, data governance, software engineering for complex products/systems of systems. 

Tony Baer leads Ovum's Big Data research area. Over his 25 years in the industry, he has studied issues of data integration, software and data architecture, middleware, and application development. Having tracked the emergence of BI and data warehousing back in the 1990s, Baer sees similar parallels emerging in the world of Big Data today. His coverage focuses on how Big Data must become a first-class citizen in the data center, IT organization, and the business. 

Baer has a multi-disciplinary background touching the different tiers of enterprise software. His expertise in data management is complemented by deep background in software development platforms and integration architecture. 


Lora Cecere

Founder, Supply Chain Insights

Lora Cecere is the founder of the research firm Supply Chain Insights. The company is helping supply chain leaders pave new directions in supply chain management. 

As a prolific writer, Lora is the author of the enterprise software blog Supply Chain Shaman. Lora's weekly posts are read by 15,000 readers. She also writes a blog for Forbes and is a LinkedIn INfluencer. She has 58,000 followers around the globe. Her co-authored book, Bricks Matter, published in December 2012, and her new book Supply Chain Metrics That Matter published in December 2014. 

As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. 


James Curtis

Senior Analyst, Data Platforms & Analytics, 451 Research

James Curtis has had experience covering the BI reporting and analytics sector and presently has coverage responsibility for Hadoop, NoSQL, and related analytic and operational database technologies. James has over 20 years experience in the IT and technology industry, serving in a number of senior roles in marketing and communications, touching a broad range of technologies. At iQor, he served as a VP for an upstart analytics group, overseeing marketing for custom, advanced analytic solutions. He also worked at Netezza and later IBM, where he was a senior product marketing Manager with responsibility for Hadoop and big data products. In addition, James has worked at Hewlett-Packard managing global programs and as a case editor at Harvard Business School. 


Greg Girard

Program Director, Merchandise Strategies, IDC

Greg Girard is responsible for setting and delivering IDC Retail Insights' authoritative perspective on how retailers should use information technologies to achieve key operational, tactical, and strategic objectives in the sourcing, buying, planning, assortment, allocation, replenishment, and pricing of merchandise. IDC Retail Insights' Merchandise Strategies program provides global, fact-based, retailer-driven research and analysis that IT buyers and merchant users can use to gain advantage. The program focuses on established areas of interest such as localization, customer-centricity, and revenue optimization as well as on emerging areas such as collective intelligence, customer co-creation, developing new products, assortments, and lines, and location intelligence. 


William McKnight

President, McKnight Consulting Group

William McKnight is an internationally recognized authority in information management. His consulting work has included many of the Global 2000 and numerous midmarket companies. His teams have won several best practice competitions for their implementations and many of his clients have gone public with their success stories. His strategies form the information management plan for leading companies in various industries.


Holger Mueller

VP & Principal Analyst, Constellation Research

Holger Mueller is VP and Principal Analyst for Constellation Research for the fundamental enablers of the cloud, IaaS, PaaS and next generation Applications, with forays up the tech stack into BigData and Analytics, HR Tech, and sometimes SaaS. Holger provides strategy and counsel to key clients, including Chief Information Officers, Chief Technology Officers, Chief Product Officers, Chief HR Officers, investment analysts, venture capitalists, sell side firms and technology buyers. 


Yves Mulkers

Consultant, Architect, and Social Media Manager

Yves Mulkers is a Business Intelligence Architect with a broad interest in processes, optimization, people, information, innovation, technology and music. Global networker. Shares his data passion on


Carl Olofson

Research Vice President, Application Development & Deployment, IDC

Carl Olofson has performed research and analysis for IDC since 1997, and manages IDC's Database Management Software service, as well as advising and guiding the Data Integration Software service. Mor Olofson's research involves following sales and technical developments in the structured data management (SDM) markets, including database management systems (DBMS), database development and management software, and data integration and access software, including the vendors of related tools and software systems. Mr. Olofson also contributes to the Big Data Overview report series and provides specialized coverage of Hadoop and other Big Data technologies. Mr. Olofson advises clients on market and technology directions as well as performing supply and demand-side primary research to size, forecast, and segment the database and related software markets. In 2000, Mr. Olofson received IDC's highest award, the James Peacock Memorial Award for professional excellence in market research.


Nik Rouda

Senior Analyst, ESG

Nik is an ESG senior analyst covering big data, analytics, business intelligence, databases, and data management. With 20 years of experience in IT around the world, he understands the challenges of both vendors and buyers, and how to find the true business solutions value of innovative technologies. His strategic leadership and guidance has helped accelerate growth for fast-paced startups and Fortune 100 enterprises. His insights have been recently featured in publications such as the New York Times and The Guardian (UK), as well as many technology journals. Nik provides influential coverage and analysis of industry and vendor events and announcements, and particularly loves helping clients find the bigger truth.


Rick van der Lans

Managing Director, R20/Consultancy

Rick F. van der Lans is an independent analyst, consultant, author, and lecturer specializing in data warehousing, business intelligence, and database technology. He is Managing Director of R20/Consultancy based in The Netherlands, and has advised many large companies worldwide on defining their business intelligence architectures. His popular IT books have been translated into many languages and have sold over 100,000 copies. Rick writes for and B-eye-Network. For the last 25 years, he has been presenting professionally around the globe and at international events. Last summer, Rick published a new book entitled "Data Virtualization for Business Intelligence Systems".


Ben Woo

Storage & Big Data Analyst, Neuralytix

Mr. Woo is a recognized, celebrated, provocative market visionary and thought leader. Mr. Woo frequently speaks at industry and customer events worldwide and is often quoted by leading business and technology press. Mr. Woo has dedicated his entire career to the data and information industry. He uses this diverse set of skills, knowledge and experience to provide in-depth market insight and advice on key aspects of the IT marketplace to both vendors and buyers of technology. Mr. Woo also advises Wall Street clients and other interested stakeholders. A self-confessed "closet geek," Mr. Woo is uniquely able to articulate business values from complex technologies and conversely, communicate technically, the shifting challenges faced by organizations today. Additionally, Mr. Woo has served on a number of advisory councils of leading storage manufacturers advising them on strategies and direction relating to the industry. 

Important Notes

  • Cloudera will treat data collected from you in accordance with the Cloudera privacy policy.

  • Upon nomination submission, nominees will be required to provide explicit consent to being nominated for a 2016 Data Impact Award and to sharing the information disclosed in their nomination with the 2016 Data Impact Award judges. The Data Impact Award judges will not publish information about any nominee or their use case information without explicit prior consent.

  • Cloudera will announce award winners at Strata + Hadoop World 2016 in New York City, NY during an invitation-only dinner celebration on Tuesday, September 27, 2016. Winners will also be announced and promoted with a blog and press release that will be available on Use case information provided in the nomination form may be included in the blog and press release announcements, but all winners will have the opportunity to review that content before it is published.

  • Cloudera reserves the right to contact nominees regarding publishing a written case study summary based on the information provided in the Data Impact Awards nomination form. We will not publish any named customer case study without explicit prior written permission.

  • If you have questions about the Data Impact Awards, please email

  • Promotion open to nominees with a point of contact listed that is 18 years or older (or of majority under applicable law, whichever is older) who run CDH in a production data management environment. Entry deadline is 11:59 PM PT on August 15, 2016. Click here for Official Rules and more start/end date information. Winners will be selected by a group of judges chosen by Cloudera management. To enter, follow the directions above to complete the submission form by the entry deadline. Void where prohibited.