This UK insurance holdings underwriter uses a Cloudera-powered enterprise data hub to ensure that it provides the most appropriate price and product to every customer. Their use of big data has led to an approximately £5 million reduction in claim costs through better fraud detection and prevention at point-of-quote.
Caesars uses a Cloudera Hadoop environment to integrate and analyze the diverse data sources required to study its customers across different properties. With this data, they can deliver promotions and offers that reflect the overall customer value and experience, not just for a single channel or property.
Marks & Spencer
Marks & Spencer (M&S), one of the UK’s leading retailers, uses a Cloudera enterprise data hub to analyze data from multiple sources. The analytics system is providing a better understanding of consumer behaviour in a multichannel environment and improved device attribution modelling, helping M&S to continue improving its digital platform.
With such an established and integrated Big Data ecosystem, the decision to choose Cloudera was a simple one for us, and there have been immediate benefits for our customers. Further, by augmenting our relational data warehouse environment with the Cloudera platform, our data warehouse will now deliver optimal performance for eight or nine years instead of warranting an upgrade every three years.
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