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2015 was the year that Big Data went from being something that a few bigger organizations were doing to being something that a majority of organizations were either doing or at the very least actively considering. The maturing of cloud-based Big Data services has made Big Data analytics a feasible reality for organizations of all sizes. The benefits of Big Data are more widely understood – driven by the increasing numbers of case studies available. Vendors of Big Data software and services have become better at explaining exactly how their solutions benefit businesses.

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