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AMD's decision to move from an RDBMS to a Hadoop platform that uses Cloudera on Dell servers powered by AMD Opteron processors has resulted in orders of magnitude performance improvement, in terms of both data loads and analytics, including: Query response times reduced by 75% to 98% over larger volumes of data Capturing 90%+ of available data elements, vs. 30% before Ability to load & keep 1.5+ years’ historical data (vs. 3-4 months before) Lower TCO