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Hadoop is rapidly emerging as the preferred data processing framework tailored for Telcos due to its flexibility, scalability and low cost of storing and processing raw data. Today a number of Service Providers across the globe are leveraging Cloudera’s Enterprise Data Hub to gain a 360-degree view of their customers, accelerate data processing timeframes, improve network performance and drive innovation. Presented in this paper are selected customer case studies that highlight how some of the world’s leading Telcos are leveraging the power of an Enterprise Data Hub, the key use cases and the benefits they have been able to realize.