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Insurers of all types and sizes are embracing big data analytics and Hadoop - and for ample reason. Digital, connected cars, wearable devices, omni-channel conversion and proliferation of data at an annual average rate of 30 percent demands that insurers adopt a modern approach to aggregating, analyzing and correlating data of all types, from any source, volume and age. For the first time, underwriters, actuaries, fraud specialists, marketing experts and data scientists can tap into vast pools and variety of data that were previously inaccessible.