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Date: Thursday, Jun 13 2013


RichRelevance services 10 of the top 20 Internet retailer chains and deliver more than $5.5 billions in attributable sales. Behavioral Targeting, specifically user segmentation and building personas, is critical for generating triggers when a user is added to a segment or switches from a segment. In this presentation, Murtaza Doctor  and Giang Nguyen demonstrate not only how the events are captured, but also how they are stored in HBase in real-time.

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