In 2014, traditional data warehouse vendors continue to face the challenge emerging from new processing techniques such as MapReduce/Hadoop distributions. These new techniques are often referred to as "big data solutions" in the popular press, and the continued hype regarding new approaches has continued.
Gartner Magic Quadrant for Data Warehouse Database Management Systems, Mark A. Beyer, Roxane Edjlali, 7 March 2014
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