Storing, processing, and serving large volumes of diverse data quickly for users is not a trivial task. Google found an extra .5 seconds in search page generation time, dropping traffic by 20 percent. Latency can kill products, so be sure to optimize your data product.
Collecting, storing, and analyzing log and other application data allows a product manager to truly understand how users are interacting with products, new features are adopted, and complementary products bundle.
By finding innovative ways to provide data to users, product management can begin to monetize data. Incorporating analytics, recommendations, and raw data into products allows for net-new applications or features.