Customer Insights Platform by PwC

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Solution overview

Acquiring, growing, and retaining highly valuable customer relationships
requires “in the moment” insights regarding who to target, at what time,
and with what actions.

Whether you are evaluating behavioral-demographic segments for acquisition, identifying the next-best offers for your cross-sell campaigns, or prioritizing high-value segments for retention, PwC’s Customer insights Platform can help you get the information you need, right away.

Our suite of interconnected analytic modules operate over PwC’s proprietary big data analytics infrastructure, to deliver insights in real-time using the latest data science techniques. Our innovative, user-centered designs mean that it’s easy to find the insights that matter most to you.

  • With CIP, we are helping our clients answer questions, such as these.
  • Which customers will generate the highest lifetime value?
  • Which channels and geographies offer the greatest growth opportunities?
  • What can I do to grow my customer value through cross-sells and upsells?
  • What is the maximum “willingness to pay” for my products?
  • Which customers are at risk of churning in the next six months?

Our Portfolio of Solutions

CIP can yield significant benefits for your business:

  • Shorten the distance between insights and action. Our prescriptive and real-time insights are made actionable by integration into intuitive, personalized UX designs.
  • Evolve your system of insights. We continuously improve our interconnected suite of analytics modules, and work with you to define and build new ones.
  • Rapid setup. Our adaptive, industry-focused data models enable quick configuration. CIP can be adapted to your business, and your data, in 6-10 weeks. 

Executive Dashboard

Key highlights

Customer Analytics

About PwC
At PwC, our purpose is to build trust in society and solve important
problems. We’re a network of firms in 157 countries with more than 223,000
people who are committed to delivering quality in assurance, advisory and
tax services that cover areas such as cybersecurity, deals, human
resources, and data analytics.

Our analytics practice combines deep industry expertise with world-class
technical abilities and proven technology assets to deliver solutions that
shorten the distance between data insights and business outcomes.

Find out more and tell us what matters to you by visiting us at:

Learn more about the solution from our partner

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