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Retail and consumer goods leaders rely on Cloudera to power digital transformation

Connected customers now define retail and consumer goods winners and losers. With data science and advanced analytics, you can better understand consumer sentiment and behavior. You can personalize the omnichannel shopping experience and tailor localized assortments. You can dynamically change prices and promotions. And you can enable agile fulfillment and supply chains.

Key Use Cases
  • Connected customer experience
  • Connected supply chain & fulfillment
  • Connected merchandising
  • Connected associates
  • Connected assets

Connected customer experience

Make every shopper experience feel personal and relevant. Digital technology lets you add ease, convenience, customization, personalization, and automation. You can enhance business processes and operations. You enable your teams to use connected customer and retail analytic data to improve engagement, traffic, conversion rates, upsell, and basket sizes.

Data democratization enables your teams to use all connected customer data to help drive better personalization, relevance, context, and business results through improved engagement, traffic, conversion rates, upsell, and basket sizes.

Connected supply chain & fulfillment

Simply analyzing in-store POS data to forecast demand and fulfillment is not good enough. Today’s connected customers chip away at margins, especially when it comes to fulfillment. Smart retailers and brands rely on connected data from both internal and external demand signals to continually improve demand forecast accuracy and analytic model precision. The ability to optimize product staging locations and routes while minimizing markdowns and fulfillment costs is today's competitive differentiator.

Connected merchandising

Deliver game-changing merchandising capabilities with deeper insight into consumer behavior and demand. A connected customer merchandising strategy lets you tailor assortment, services and new product development based upon rapidly evolving consumer tastes and preferences. Consumers now expect personalized promotions and dynamic pricing both online and in-store - providing a path for more meaningful collaboration between retailers and their trading partners.

Connected associates

Use connected customer retail analytics to empower your associates. Use beacons, sensors, computer vision, and AI to enable in-store associates to better serve customers. Arm your call centers with heads-up insights about customer purchases and reviews to help guide resolution recommendations and upsell opportunities.

Connected assets

Connect physical assets like vehicles, HVAC, cold storage, cameras, and shelves help improve performance and reduce costs. Use streaming analytics to enhance productivity and connected customer engagement opportunities. Reduce fraud and shrink wastage by capturing and identifying “moment-of-truth” actions.

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