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GROW BUSINESS

Drive customer engagement, reduce attrition, and uncover business insights to propel growth

OVERVIEW

Unlock the power of data to better understand customers, learn from their behaviors, and deliver relevant interactions.

By leveraging all available data across enterprise systems and multiple online touchpoints, you can generate a comprehensive view of customers that can strategically drive business growth This unified approach helps you better understand customers, which strengthens personalized/relevancy marketing, reduces customer churn, better manages the customer experience, and improves marketing automation.

Key use cases
  • Personalized & Relevancy Marketing
  • Churn prevention & customer retention
  • Customer Experience Management
  • Marketing Automation

Personalized & relevancy marketing

Customer experience expectations are converging on the brand, not the channel. A data-driven approach to marketing improves relevancy, enables personalization, and drives engagement, which can lead to stronger loyalty and increased share of wallet. Organizations are struggling to deliver the right offer to the right customer via the right channel at the right time, however. Harness the power of data to develop a comprehensive view of customers and drive more meaningful interactions.

Using AI & ML to engage customers and drive growth

Cloudera Can Help

Customer 360 powered by Zero2Hero

Build a more comprehensive view of customers by integrating and analyzing data of all types, sizes, and velocities.

Qlik Analytics Platform for Personalized Offers

Better understand customers’ requirements through self-service BI analytics.

Churn prevention & customer retention

Understanding customers and their interactions across multiple channels is key to increasing loyalty and reducing customer churn. Many organizations struggle to gather holistic views of their customers, however. Because data is located across multiple fragmented applications, there are delays ingesting and processing customer data and a lack of real-time customer analytics. Break down data silos and generate holistic views of your customers by combining data with the power of machine learning and analytics to accurately forecast the customer journey and develop strategies to actively prevent churn.

Using big data to drive customer 360

Cloudera Can Help

Cognizant Customer Journey Artificial Intelligence

Access prebuilt business use cases that deliver actionable insights from artificial intelligence and analytics, leading to measurable business outcomes.

Deloitte Customer Next Best Offer (CNBO)

Perform pattern analysis and gain insights about customer behaviors to highly individualize product and service offerings based on customer need.

Customer experience management

Drive customer satisfaction and preserve share of wallet by applying real-time data analytics to systems that engage customers and gain visibility into the customer experience. Automate your most valuable touchpoints and create relevant, engaging interactions with your customers by identifying, analyzing, and quickly responding to potential quality of service issues.

Six strategies for advancing customer knowledge with big data analytics

Cloudera Can Help

PwC Customer Insights Platform

Turn customer insights into actions with real-time big data analytics that drive value with customer growth, acquisition, and retention.

Zoomdata Customer Insights solution

Access in-depth customer analysis and real-time insights to boost loyalty, ROI, and revenue.

Marketing automation

Automate marketing and customer management tasks across multiple online channels to glean insights that inform customer segmentation, data integration, and campaign optimization. The combination of task automation and self-service BI creates a formidable marketing platform that uses data to boost efficiency, engagement, and return on investment.

How big data can help marketers improve customer relationships

Cloudera Can Help

TCS Customer Intelligence & Insights

Connect consumer and IoT intelligence to help deliver personalized experiences in real time and better engage consumers.

Digital Alchemy uDecide

Make real-time decisions on products or incentives for each customer based on insights from machine learning.

Quotient Technology: Targets promotions based on purchase behavior to increase customer engagement and loyalty

Shoppers purchasing products increased by 230 percent 

Read the case study

Deutsche Telekom

Deutsche Telekom has improved fraud detection, customer relationship management, network quality, and operational efficiency.

Read the case study

Novantas

Novantas helps banks gain millions in profitable revenue growth with deeper insight into customer journey analytics.

Read the case study

Octo Telematics

Octo Telematics has improved customer safety and experience with insights from 170 billion miles of driving and 5 million connected cars.

Read the case study

Solution Brief

Analytics reduce customer churn in telecom

Webinar

Transform customer experience with big data

Analyst Report

BI, analytics and the cloud: Strategies for business agility

World-class training, services & support

 

3 top big data certifications

Fastest route from zero to production

SCP-certified support anywhere in the world

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