Data has a shelf life. In today’s streaming architectures, data can become worthless unless enterprises can harvest it in real time and act on it within that limited window of opportunity. However, most enterprises are unable to prepare and analyze data in a timely manner to enable business decision making. They face key data management challenges, including data readiness, skill shortages, and infrastructure shortcomings, such as not having the correct stream processing engine for the job. This commissioned study conducted by Forrester Consulting, on behalf of Cloudera1, surveyed more than 150 data professionals in multiple industries and different roles to understand how organizations are currently addressing these challenges.