Increasingly, telecommunications firms are gaining a competitive advantage by consuming and taking action on customer data. More data is available than ever before about every aspect of the customer journey. Those businesses who use this data to gain a 360-degree view of their clientele stand to see returns on their investment by leaps and bounds. However, getting there is easier said than done. Analysts are faced with a number of challenges, such as managing the size and variety of data and anticipating privacy and security concerns. There are numerous opportunities to step ahead of the competition for those who overcome the challenges and turn customer data into customer insights.