In today’s fast-moving world, the ability to capture and process massive amounts of data to gain valuable insights is key to driving customer engagement. With the advent of big data and the availability of digital interaction data, organizations struggle to incorporate large volumes of data from multiple sources into customer views. Understanding the customer fully with all available data and attributes presents the biggest opportunity for organizations aiming to become more customer-centric.
Join Informatica and Cloudera to learn more about how some of the leading enterprises around the globe are using valuable customer insights to drive business growth.
As part of this webinar, you will hear:
About key data management challenges for customer 360 insights
How Informatica sets out to build a modern customer intelligence solution that extends the Customer 360 view using Cloudera Enterprise Data Platform
How Informatica and Cloudera provide security and governance and the ability to build data management processes, ingest high volumes of data, validate the data quality, and run Machine Learning algorithms to build a customer 360 solution.
Top use cases such as analytics, marketing and fraud, and risk
Hear real-world examples and customer case studies