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Data Impact Awards: Showcasing your success with data

Our annual event recognizes organizations utilizing the Cloudera platform to champion innovation.

We showcase only the best of the best, highlighting the impact Cloudera data driven projects have within these organizations, th e wider industry, and the world.

This year’s winners were announced at a virtual ceremony.


Let's Celebrate Video Replay

2021 award winners

The winning organizations' implementations demonstrate outstanding objectives in their mission, technical advancement, and overall impact. The 2021 winners for each category are:

Data Lifecycle Connection

Winner: Carrefour

With a continuously growing clientele, Carrefour looked to unify two legacy systems to help improve the customization of its customer offering and the scalability of its business. By adopting a custom developed application based on the Cloudera ecosystem, Carrefour has combined the legacy systems into one platform which provides access to customer data in a single data lake. This allows for an omni-channel view of the customer and enables real-time data streaming and a safe zone to test machine learning models using Cloudera Data Science Workbench (CDSW). The technology switch has fundamentally changed the way Carrefour interacts with its customers, improving the performance of its offer campaigns and better serving customer needs. Now, Carrefour can tailor coupon offers to its customers with ease. This means that clients receive customized coupon offers in real-time, handling around 3.5M transactions per day and processing information at a rate of 1k events per second. 

Data for Enterprise AI

Winner: Internal Revenue Service

The Internal Revenue Service (IRS) is a bureau of the U.S. Department of Treasury that helps taxpayers meet their tax responsibilities and enforces tax law. It deals with all U.S. taxpayer details and needs to quickly analyze petabytes of data across hundreds of servers. Being unable to analyze data in real-time makes it harder for the IRS to identify fraud in real time. And with petabytes of data, both time and cost were significant barriers to analysis. Failure to address this meant major implications for the IRS and the taxpayer. Cloudera joined forces with NVIDIA to develop a new capability to accelerate Artificial Intelligence (AI) and Machine Learning (ML) operations on petabyte-scale datasets using GPUs. The solution implemented the Cloudera Data Platform (CDP) to better support high-performance computing. The IRS became the first customer to utilize the combined technology which integrates the Cloudera Data Platform (CDP) and NVIDIA's RAPIDS Accelerator for Apache Spark 3.0. In doing so, the IRS has achieved remarkable outcomes, including improving the speed of data analysis by 8x and halving infrastructure costs. As a result, the bureau has cut down on fraudulent activity, and the efficiency savings benefit both the government and taxpayers.

Cloud Innovation

Winner: ExxonMobil

As a longtime player in the energy industry, ExxonMobil has 100 years of data and learnings scattered across millions of digital records. The variety of formats, unstructured nature, and dispersed location of these documents present several challenges for critical business decisions. To enable faster and easier access to millions of documents, ExxonMobil combined domain specific knowledge and a combination of Cloudera tools with cloud services. This included using NiFi to automatically collect and centralize documents consisting of unstructured data and then leveraging advanced natural language processing to extract tacit knowledge and perform sentiment analysis on unstructured text and images from more than 20 million documents. Business users can now quickly locate relevant documents to their search topic and see subject specific sentiment across those results to help form or challenge a position. As documents are reviewed to further validate the extracted sentiment, feedback is cycled back into the system for continual improvement. This dramatically reduces the time to formulate data driven decisions, while significantly increasing the amount of data that forms those decisions, allowing ExxonMobil to operate safely, responsibly, and efficiently. driving business innovation by unlocking value from data in multiple environments - in the private cloud or across hybrid and multiple public clouds.

Security and Governance Leadership

Winner: Bank of the West

As a bank that understands the future of financial services as data-driven, Bank of the West chose to adopt the Cloudera platform as the linchpin of its digital transformation. In doing so, Bank of the West has modernized and centralized its Big Data platform in just one year. This new platform allows for data governance and protection in line with sector compliance, alongside advanced analytics, which boosts the organization's ability to develop data models to improve sales and marketing. The Cloudera technology has also enabled Bank of the West to experiment and scale faster. This, in turn, has had a positive impact on innovation and decision-making aimed at improving customer experience.

People First

Winner: Bank Mandiri

As with many industries, the COVID-19 pandemic presented several challenges for Bank Mandiri; most significantly, it caused a higher potential for disruption to needed financial services as well as higher risk to bank staff. To help combat the financial pitfalls during these turbulent times for both its staff and customers, the bank decided to utilize the Cloudera Data Science Workbench (CDSW) to provide agile banking solutions that were more adaptable, flexible, and quicker at making decisions. With dashboards powered by CDSW, Bank Mandiri can achieve insights from numerous data sources that streamline banking operations and allow faster customer care. These dashboards help the bank monitor its branches, tracking data such as footfall, volume and value of transactions, frequency of transactions, as well as the changes in geographic zones designated by the government as high or low risks. And with these insights Bank Mandiri can dynamically open or close branches as needed and proactively inform customers and staff accordingly. With such an agile response, customers can transact with minimal disruptions and get access to financial services, without putting employees at risk.

Data for Good

Winner: UnionBank

Determined to be an enabler of the Philippines’ bid to be a G20 country by 2050, UnionBank is on a mission to power the future of banking to best serve the growing needs of Filipinos everywhere – especially the underbanked and unbanked. Data scientists and departments across UnionBank worked together to further leverage tools in Cloudera Data Science Workbench (CDSW) to increase financial inclusion and improve risk management with enhanced, AI-powered credit scoring and risk models. The project has enabled the bank to manage risk better and offer loans and credit to a broader range of individuals and small businesses, effectively doubling its loan approval rate. Now, with a robust data infrastructure and data culture at its core, UnionBank is better positioned than ever to provide much needed financial lifelines to its customers amidst the uncertainty of the pandemic economy.

Industry Transformation

Winner: MTN

To aid in Africa’s digital transformation, MTN is driving a strategy called Ambition 2025 across all 21 of its independent operating companies in Africa and the Middle East. As part of this, MTN needed to leverage new technologies to support real-time decision-making, store new data types and provide AI capabilities at scale. MTN deployed a unified data lake, featuring a new data and analytics platform named EVA (Enterprise Value through Analytics), built in partnership with Cloudera and LigaData. EVA unifies data from MTN’s different operator systems, creating a 360° view of subscribers. With thousands of data points gathered about a particular subscriber, MTN can now provide better services and products aligned to customer needs. This has led to a significant increase in upsell, cross-sell, and subscriber retention for the business. In turn, MTN’s new capabilities to better utilize and analyze performance data have made improvements that increase cell coverage and its Net Promoter Score while decreasing customer turnover and drop calls. This is an industry change that is truly, allowing customers to experience more connected lives.

Category Finalists

Cloudera is pleased to announce the finalists for this year's
Cloudera Impact Awards.


The 2021 Data Impact Awards recognize organizations' achievements with the Cloudera platform in seven categories:
Data Lifecycle Connection

Organizations that have tackled transformative business use cases by connecting multiple parts of the data lifecycle to collect, enrich, report, serve, and predict



Data for Enterprise AI

Organizations that have built and deployed use cases for enterprise-scale machine learning and have industrialized AI to automate, secure, and optimize data-driven decision making and/or applications




Cloud innovation

Organizations that are driving business innovation by unlocking value from data in multiple environments - in the private cloud or across hybrid and multiple public clouds


Security and Governance leadership

Organizations that have centralized management, security, and governance of their data and metadata policies, ensuring consistent data lineage, and control without impacting the ability of the business to drive value and insight from the data


Industry Transformation

Organizations that move their business to the next level and disrupt their industry by identifying new technologies, applying new skills, and operationalizing processes






Recognition as an industry leader

You will be recognized as a Data Impact Award winner in the official announcement via press release and promoted on social media. Additionally, we’ll offer you the opportunity to share your story via one of our many customer engagement forums to promote your innovation!

Attend a complimentary Cloudera OnDemand course

With over a dozen expertly designed courses, Cloudera OnDemand offers an industry-leading, dynamic training curriculum.

Join the best and brightest minds

Winners will become part of an exclusive Cloudera customer community, with special connections to the Cloudera executive team, along with other perks. 

Be our guest at the Data Impact Awards virtual celebration

Join the elite group of award winners as our VIP guest, where we honor and highlight your achievements and contributions.

(We recognize that some organizations will not allow acceptance of gifts or prizes, and thus neither will be provided where it violates applicable ethics rules. Winners will still receive recognition.)


The winners for the Data Impact Awards are determined entirely by a panel of thought leaders in the data management and analytics space. Cloudera does not select or influence the selection of winners for any category. Judge profiles will be announced soon.

Tony Baer Principal, dbInsight
Mike Barlow Author, Editor and Journalist, Cumulus Partners
Paige Bartley Senior Analyst, 451 Research, part of S&P Global Market Intelligence
Andrew Brust Founder & CEO at Blue Badge Insights; ZDNet Contributor and GigaOm Analyst
Philip Carnelley AVP, Software/Analytics Research, IDC Europe
Marque Chambliss Chief Legal Officer, Catalyte, Inc.
Jessie Cai Danqing Senior Research Manager, IDC Asia Pacific
Bertrand Gare Chief Editor, L'Informaticien
Bob Gourley CTO and Founder, OODA LLC
Doug Henschen Vice President and Principal Analyst, Constellation Research
Roy Illsley Chief Analyst, Omdia
Philip Howard Research Director, Bloor Research
Cornelia Lévy-Bencheton President and Principal, CLB Strategic Consulting
Tony Lock Director of Engagement & Distinguished Analyst | Freeform Dynamics
Kyra McAndrews Interim Executive Director, Science of Diversity & Inclusion Initiative
Nick McQuire Chief of Enterprise Research, CCS Insight
David Menninger SVP & Research Director, Ventana Research
Sanjeev Mohan Vice President, Research, Gartner
Holger Mueller VP and Principal Analyst, Constellation Research
Eva Nahari Principal at DNX Ventures
Daniel Newman Principal Analyst and Founding Partner, Futurum Research
Carl Olofson Research VP, Data Management Software, IDC
John Pardey Chief Editor, IT-Administrator Magazine
Agatha Poon Research Director, 451 Research
Shiv Putcha Founder and Principal Analyst, Mandala Insights
Adam Ronthal VP Analyst – Data Management and Analytics, Gartner
Jen Stirrup CEO and Founder, Data Relish
Sriram Subramanian Research Director, IDC
Alex Woodie Managing Editor, Datanami

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