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Date: October 30, 2018 Time: 9:00am PT/12:00pm ET

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Add to Calendar 10/30/2018 09:00 AM 10/30/2018 10:00 AM America/Los_Angeles Analyst Webinar: Doing a 180 on Customer 360 and the preferred path to customer insights JOIN 451 RESEARCH AND CLOUDERA FOR A WEBINAR AND INTERACTIVE DISCUSSION ON THE SHORTCOMINGS OF LEGACY CUSTOMER 360 SYSTEMS AND THE MARKET FORCES SHAPING NEXT-GENERATION CUSTOMER INSIGHTS PLATFORMS. Online Webinar

A growing number of organizations are doing a 180 on their Customer 360 initiatives. The overused and all-encompassing phrase has become synonymous with developing a “complete” view of customers at the individual level. And while the promise of Customer 360 is certain to intrigue any organization looking to gain a competitive advantage, achieving a 360-degree view of customers is a time-intensive, expensive, and rarely successful proposition.

As more organizations ditch Customer 360 initiatives they are successfully replacing them with next-generation customer insights applications. These modern platforms employ advanced analytics, machine learning and AI, and make it easy to access real-time insights.

Join 451 Research and Cloudera for a webinar and interactive discussion on the shortcomings of legacy Customer 360 systems and the market forces shaping next-generation customer insights platforms.

During this 45-minute webinar you will:
  • Hear the common issues and pitfalls of legacy Customer 360 applications

  • Discover how new technologies are making it easier and faster to cultivate customer insights

  • Identify best practices to successfully embark on the customer insights journey

  • Learn how organizations are quickly benefiting from next-gen customer insights platforms

We will also highlight how a growing number of organizations are relying on a more intelligent and faster approach to customer insights, one that unlocks the power of data to better understand customers, learn from their behaviors and deliver relevant interactions.

Next-generation marketing platforms are driving strategic growth by employing advanced analytics, machine learning, and AI to:

  • Analyze social media sentiment

  • Increase share of wallet (SOW)

  • Boost Net Promoter Scores (NPS)

  • Drive loyalty and reduce churn


Global Financial Services and Solution Industry Lead, Cloudera

Steven Totman @StevenTotman


Steven Totman is the Global Financial Services and Solution Industry Lead in Cloudera’s Chief Data Officer, helping companies monetize their data assets using Cloudera’s Enterprise Shared Data Experience. Steve works with several hundred customers worldwide and helps across verticals in architectures around data governance, data models and management, and legal, ethical data usage. Previously, Steve ran strategy for a mainframe-to-Hadoop company and drove product strategy at IBM for DataStage and Information Server after joining with the Ascential acquisition. He architected IBM’s Infosphere product suite and led the design and creation of governance and metadata products like Business Glossary and Metadata Workbench. Steve holds several patents in data integration and governance and metadata-related designs. Although he is based in NYC, Steve is happiest onsite with customers wherever they may be in the world and still finds it weird talking about himself in the 3rd person.

Research Director, Customer Experience & Commerce, 451 Research

Sheryl Kingstone @skingstone


Sheryl Kingstone leads 451 Research’s coverage for Customer Experience & Commerce, which covers the many aspects of how customer experience is a catalyst for digital transformation. She oversees the company’s coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service. Sheryl joined 451 Research with the company's acquisition of mobility research firm Yankee Group in 2013. Before joining 451 Research, she consulted with a number of enterprise software companies in the areas of B2B e-commerce, CRM, e-services and internet infrastructure on company and product positioning, acquisitions and IPO strategies for Blanc & Otus. Prior to this, she worked at DataMirror and Praxis International, launching new products in the enterprise data replication, transformation and database software market. As a recognized thought leader with over 25 years of experience in the customer experience technologies, Kingstone was awarded the CRM Influential Leaders Award and was also the first female to be inducted in the CRM Hall of Fame. She is also an advisor to a variety of organizations and a judge for many annual awards. She has extensive speaking experience at conferences and seminars, is quoted in many business and industry journals and provides notable consulting experience with Fortune 1000 companies. Kingstone holds a bachelor of science degree from the University of Massachusetts and a master of business administration degree from Simmons College.


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