Lily™ is the next generation customer data platform (CDP) from NGDATA that has the power to transform the customer experience by putting people at the heart of your business.
Lily™ is a single solution to power your organization’s customer experience by integrating data across all channels, generating insights from analytics and helping you make better decisions.
Lily™ enables you to solidify customer lifetime value by building a holistic and individual customer view with insights on historical and real-time customer interactions from all sources.
Customer data is analyzed and contextualized in real-time, enabling marketers to react to the behaviors of each individual; delivering on customers’ expectations for personalized experiences. This customer-centric approach ensures a lasting impact on improved sales, customer loyalty and return on marketing investment.
Lily™ integrates quickly into your enterprise technology architecture and delivers results within a period of a couple of weeks, not months.
There are five core functions of Lily™:
Data Integration & Management
Lily™ collects and stores data from all sources, structured or unstructured, online and offline. Additionally, Lily™ fully integrates with existing analytics and reporting tools, as well as a growing ecosystem of marketing automation and channel platforms.
Customer DNA is the core of Lily™. This DNA represents the full customer understanding - including contextual and behavioral - for each individual customer. Attributes, which make up a Customer’s DNA, are scored, calculated, and updated in real-time. This continuous learning, across 1000+ attributes, ensures every customer experience is relevant to each individual.
Lily’s Customer DNA continuously learns from behavior to deliver relevant, useful and engaging experiences.
Lily™ powers personalization with attributes available in each Customer DNA profile. Brands can leverage this data to deliver hyper-personalized video content using Lily™ SmartVideo. Also maximize targeting and interaction precision with Lily’s Next Best Offer capability, which scores and ranks eligible offers for every customer in real-time.
Lily™ orchestrates relevant and personal experiences across both physical and digital channels. Lily™ supports both trigger-based outbound communications, as well as real-time inbound marketing with request & response capabilities. Lily’s rule engine and real-time alert features serve integrated Channel Applications with up-to-date, actionable customer insights.
Real-Time Analytics & Machine Learning
Lily™ becomes smarter over time with every new customer interaction. Through machine learning, Lily™ understands the context behind customer behavior to anticipate their next move and deliver automated customer experiences.