Predictive and prescriptive analytics provide high-value insights from customer journeys and lifestyle.
Many financial institutions are contending with legacy technologies that divert resources from customer engagement. Cognizant SightPrism™ provides customer data aggregation and analytics for multi-channel data acquisition, analysis and visualization to create a rich data ecosystem collected from across all of a bank’s digital channels and from third-party lifestyle and social data. Linking the data together using sophisticated analytics capabilities provides a comprehensive picture of a customer’s digital journey allowing banks to make decisions fast so they can proactively address issues or opportunities.
Features and benefits
SightPrism provides insights into the fundamental gap between the brand promise and the reality of customers’ experiences as they interact with every interface affecting the financial institution.
Cognizant SightPrism is relevant to all areas, providing critical customer insights across operations, finance, marketing, call center management, sales and more, at a departmental, divisional or enterprise level.
Cognizant SightPrism offers built-in reporting tools and highly segmented outreach campaigns that can continuously monitor a customer’s suitability for inclusion in a campaign, initiate real-time campaign activity and help marketing improve campaign effectiveness through predictive campaign modeling.
Drive customer insights
Cognizant Enterprise Analytics (EA), a market leader in information management and analytics, partners with clients to deliver innovative and transformational business solutions. Cognizant EA comprises of 20,000+ experienced analytics professionals in over 50 worldwide offices. Their associates help to future-proof businesses by combining in-depth domain expertise with analytics and information management best practices that help clients optimize decisions and results.
- Hosted Big Data solution takes the complexity out of gaining insights from your data
- BDPaaS with Cloudera has passed both HIPAA and PCI compliance hurdles
- Quick deployment means fast time to value