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Location Based Insights (LBI)

Solutions Gallery > Location Based Insights (LBI)

Deloitte and Cloudera team to provide a next-generation offering that delivers insights into the customer journey, enabling targeted marketing with in-store analytics

Understand the customer journey

Organizations across industries are realizing the importance of a customer-centric approach to increase profits and take advantage of the digital economy,but getting it right is a challenge. A customer-centric organization must understand their customer—their journey, buying patterns, and interests—and use that to effectively engage them, all while being responsive to a dynamically changing competitive landscape.

Deloitte developed the Location Based Insights (LBI) offering to help organizations transform into an Insight Driven Organization (IDO) and deliver better customer experiences while driving more business. LBI combines Deloitte’s deep experience in Analytics and Information Management with Cloudera Hadoop Distribution,a leading technology for Big Data.

The LBI solution collects anonymized, aggregated data to deliver insights into customers visiting the store. The solution parses through data obtained from WiFi and mobile platforms, and integrates these real time data feeds with customer segment or profile information to generate insights into the customer behavior, traffic and movement which allows you to optimize operations and interactions.

Dynamically target customers in the physical and digital world

In a world where the sheer amount of data available is exploding, LBI addresses the challenges of analyzing and obtaining data-driven insights from multiple signal types in a Big Data Infrastructure. These signals can then be used to track similar patterns in your customer base—from buying behavior and movement within a store to product association. It can help organizations improve internal operations and also generate incremental revenue by providing easy avenues of data exploration to expose new opportunities.

With additional insights into the customer experience,organizations can increase their operational effectiveness in-store and out, by delivering personalized marketing based on the individual customer’s journey. Other benefits include the ability to see links between customer experience and brand loyalty, and turning those insights into actions by improving in-store operations.

LBI provides a competitive edge to organizations. Local markets are dynamic, and organizations with the ability to understand their competitive landscape in a timely and granular basis are able to take corrective actions to better engage customers and measure the impact of those actions.

Key highlights

Category
Customer Analytics

About Deloitte
Deloitte Consulting LLP helps organizations grow their businesses and enhance value by identifying actionable insights. More than 23,000 professionals provide a broad range of capabilities across human capital, strategy and operations, innovation and technology that are aligned to the particular needs of specific sectors, businesses and organizations. Deloitte provides clients with leading business insights that can help generate a tangible and measurable impact.

Partnership highlights

  • Combines Deloitte’s recognized leadership in Analytics and Technology services with Cloudera’s popular Hadoop-based data management platform
  • Offers deep, vertical expertise from Cloudera-trained consultants
  • Delivers industry-specific solutions to accelerate customer time-to-value

Learn more about the solution

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