For the majority of organizations, the goal of GDPR compliance presents an enterprise-wide business problem — a massive cross-departmental effort that impacts oversight, technology, processes and people. With a landscape full of siloed, disconnected systems, processes and applications, it is challenging enough to build a complete customer picture, let alone complying with the principles and security concepts the regulation now adds. Yet compliance not only reduces business risk by preventing large fines, it also increases reputation with customers and their level of trust.