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OVERVIEW

AI is the future of banking—and the future is now.


A digital, data-driven customer experience is critical for financial services firms. Every customer experience should be seamless, connected, and predictive—across every channel and touchpoint. Banks can’t simply respond to needs—they must anticipate them.

AI has the potential to transform the customer experience in financial services. AI agents can deliver hyper-personalized services, detect and respond to risks before they escalate, and adapt in real time. Cloudera customers—including retail and commercial banks, wealth management and investment advisory firms, and credit unions—are using AI to:

  • Power predictive, omnichannel engagement that drives loyalty, increases revenue, and boosts share of wallet.
  • Prevent fraud and reduce false positives to eliminate friction.
  • Automate critical workflows like document processing, underwriting, and loan risk evaluation.

Making the AI-powered bank a reality

Financial services institutions need to deploy secure, governed, explainable AI that automates core parts of the business. This looks like:


Hybrid access to customer and operational data across multiple clouds and data centers.


A consistent set of security and governance policies applied across environments, enabling compliance with data privacy standards.


A low-code AI platform that supports the end-to-end AI lifecycle, from development to training to monitoring.

Key use cases

  • Increased customer retention and profitability
  • Fraud detection and prevention
  • Continuous risk management

Increased customer retention and profitability

You already collect and store vast amounts of customer data, but are you using it to build loyalty and drive growth? With AI, financial institutions can deliver empathy at scale: understanding each customer’s needs in real time and responding with tailored offers, alerts, and services. Cloudera makes this vision actionable by transforming your Customer 360 from a static profile into a dynamic, predictive engine.

By unifying data across silos, reducing risk with real-time insights, and personalizing experiences at every touchpoint, Cloudera helps you unlock new levels of customer engagement, retention, and profitability.

Fraud detection and prevention

Fraud prevention doesn’t have to come at the cost of customer experience. With Cloudera, financial institutions can detect and prevent fraud in real time while reducing customer friction. By unifying streaming data, historical patterns, customer data, and advanced machine learning models, you can spot anomalies as they happen—across transactions, channels, and accounts.

Cloudera powers AI-driven fraud detection that adapts as threats evolve, reducing false positives and enabling faster, smarter decisions. The result? Better security, lower operational costs, and a seamless experience your customers can trust.

Continuous risk management

As business leaders seek to innovate using generative AI, governance, risk, and compliance (GRC) teams must shift from gatekeepers to strategic enablers. With Cloudera, firms can embed continuous risk intelligence into every pursuit of value–evaluating data usage, financial risk, AI model exposure, and operational risk in real time.

By integrating governance, risk, and control signals into a unified AI-powered data platform, GRC teams gain the visibility and context needed to balance speed with safety. The result: business units can move faster, with confidence—accelerating innovation without compromising oversight.

 

Customers

Transforming financial services with data, analytics, and AI.

Get engaged 

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Webinar

Bringing generative AI on-premises: Strategies for secure and scalable deployment

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