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Cloudera Data Impact Awards logo

Showcasing your success with data

This annual competition recognizes the best of the best organizations, like yours, running Cloudera and the applications you’ve innovated. The award winners were announced during Strata Data New York week on September 26, 2017, in New York City. Organizations were nominated by their own employees or by partners, vendors, or peers, with nominee consent.

The winning organizations' implementations demonstrate outstanding objectives in their mission, technical advancement, and overall impact.

Your 2017 winners

Here are this year’s winners, listed by award theme and category.

2017 Data Impact Winners

Business Impact

Instrument Your Business (two-way tie)

Deutsche Telekom IT GmbH
The Deutsche Telekom big data platform, driven by Cloudera, integrates and analyzes network, CRM and customer care data to improve asset monitoring, maintenance, customer satisfaction and fraud detection. Advanced analytics implemented in the customer services area is on track to increase efficiency and grow revenue by tens of million EUR group-wise annually. Significant improvements have been registered in prepaid-conversion or retention campaigns. The fraud detection tool, implemented in T-Mobile Czech Republic, helps fight fraud scenarios like International Revenue Share Fraud and Sim Box Fraud. With new advanced automation techniques, the fraud tool dramatically decreased detection time, lowered costs and made products safer for our customers. In the operational area, machine learning was key in decreasing the number of production incidents by almost 50%.

UBS (nominated by Cognizant)
UBS’s Data Refinery provides users with a powerful ecosystem for greater business efficiency. A Financial Advisor Scorecard provides a 360-degree analysis of FA activities, resulting in better performance and increased revenue. Fraud detection and anti-money laundering insights have helped analysts review millions of transactions daily. UBS worked with Cognizant and Cloudera to create a data refinery that delivers a unified view of enterprise data. The platform generates insights that have led to new business opportunities and enables users to consume data with confidence thanks to centralized governance.

Secure Your Business

Western Union (nominated by Streamsets)
Western Union moves billions of dollars each year for consumers and businesses and continues to innovate, developing new ways to send money through digital, mobile, and retail channels. Real-time analysis of more than 14 million transactions daily gives Western Union an edge in its work to deliver the speed, simplicity and security customers demand. Now, analysts can quickly drill down into potential issues – such as sudden spikes in credit card authorizations – to evaluate risk and prevent losses. Western Union uses Cloudera and StreamSets to identify potentially fraudulent activity much more quickly and with its real-time enterprise data hub, Western Union can rapidly uncover and investigate anomalies to help stop fraud.

Customer Insight

Credit Suisse (nominated by Cognizant)
Credit Suisse’s Predictive Analytics platform has driven significant productivity saving – nearly 10 hours a month per analyst – and has provided new insight into investment strategies for clients. The platform currently analyzes more than 54 TB of data from Credit Suisse databases, external data feeds, and public data sets, with two TB being added daily. Being able to run the platform on commodity hardware enabled Credit Suisse to reduce total cost of ownership by 38 percent. Credit Suisse worked with Cognizant and Cloudera to create a Predictive Analytics platform that delivers targeted recommendations for trading ideas, research material, investment strategies and much more.

Technical Impact

Cloud Pioneers (two-way tie)

Air New Zealand (nominated by Enterprise IT)
Air New Zealand operates a significant number of international flights each year to around 50 airports worldwide. Although network scheduling is a complex and traditionally manual process, the airline worked with Enterprise IT and deployed Cloudera on Amazon Web Services to review extensive flight data and uncover patterns which could help the airline to optimise its flight schedules. Air New Zealand has used this data to better manage airport take-off and landing times, which has in turn increased the reliability of the schedule for customers and grown revenue opportunities through new flight connections.


Celgene (nominated by Deloitte Consulting)
Celgene’s modern on-demand cloud-based architecture enabled it to leapfrog its current BI and advanced analytics capabilities and dramatically improve speed to delivery of actionable insights. As a result, its data scientists can find critical correlations much more quickly, which has been instrumental for improving time to market, increasing its market reach and for reducing overall costs across the value chain. Celgene, which manufactures drug therapies for cancer and inflammatory disorders, worked with Deloitte to achieve a 99 percent savings in process run times for Real World Patient data analysis and a 70 percent reduction in operating costs by migrating legacy workloads via Cloudera Enterprise.

Innovators in Machine Learning and Artificial Intelligence

Thomson Reuters
Thomson Reuters helps organizations separate fact from rumor on Twitter and uncover breaking events in milliseconds with Reuters Tracer. This bot journalist in training, via Cloudera, analyzes 13 million tweets daily to determine if an event is true and newsworthy, and what its scope and impact is. Reuters Tracer has broken over 50 major news stories, including the shooting in San Bernardino, California, the Brussels bombings, and the 2016 earthquake in Ecuador. These early alerts have given Reuters journalists anywhere from an eight- to a 60-minute head start over other news organizations. Reuters Tracer also helps businesses keep pace with a rapidly changing news landscape, alerting customers when market-moving events are reported.

Special Impact

Modern Architecture for Big Results

TD Bank Group
TD Bank Group reduced data management costs by 60 percent and storage costs by 98 percent per gigabyte with its new data lake and analytics platform, powered by Cloudera. But more importantly, the platform made possible Griffin, an easy-to-use API framework that encapsulates the complexities of common model development tasks and saves thousands of lines of complex code. TD Bank’s data lake and analytics platform is used by more than 25 corporate units for everything from propensity modelling to sentiment analysis. The bank’s API framework, Griffin, opens the opportunity for analysts across the bank to build new machine learning and artificial intelligence use cases without in-depth machine learning expertise. It also helps shorten development and delivery timelines for big data projects from months to weeks.

Rookie of the Year

GlaxoSmithKline (nominated by Anaconda, AtScale, Cloudwick Technologies, Kinetica, Streamsets, Tamr, and Zoomdata)
GlaxoSmithKline’s Big Data Information Platform delivers a holistic view of all data within the company’s R&D division for the first time in the company’s history. In just 11 months, the team evaluated and fully deployed the new platform, working with Cloudera, Anaconda, AtScale, Cloudwick Technologies, Kinetica, StreamSets, Tamr, Trifacta, and Zoomdata. By gaining greater efficiency and new insights across its many R&D processes, GlaxoSmithKline expects to bring new drugs to market much more quickly and less expensively to help patients. The platform combines more than five petabytes of data across more than 2,100 silos to give scientists an immense analytic advantage and actionable data-driven insights.

Societal Impact

Cerner’s HealtheIntent℠ gathers and analyzes millions of gigabytes of data that transcends numerous systems to help caregivers shift from reactive care to proactive health and prevention. HealtheIntent℠, which leverages Cloudera, gives providers the insights they need to deliver high-quality care to patients. For example, the platform provides proactive alerts if a patient experiences early onset conditions of potentially life-threatening illnesses. The impact can be measured in both dollars and lives.

Your 2017 finalists

Congratulations to all of this year’s finalists.

2017 Data Impact Finalists

Business Impact

Instrument Your Business

Secure Your Business

  • Centrify
  • DWANGO Co., Ltd.
  • PNC Bank - Analytics and Portfolio Management 
  • RingCentral (nominated by Streamsets)
  • Western Union (nominated by Streamsets)


Customer Insight

  • Credit Suisse (nominated by Cognizant
  • Novantas
  • PT Bank Danamon Indonesia Tbk (nominated by Kogentix)
  • Sky Network Television Limited
  • TE Connectivity

Technical Impact

Cloud Pioneers

  • Air New Zealand (nominated by Enterprise IT)
  • Celgene (nominated by Deloitte)
  • Komatsu (nominated by Microsoft)
  • Maersk Line
  • Panera Bread (nominated by CenturyLink)

Innovators in Machine Learning and Artificial Intelligence

  • MasterCard
  • Podo
  • Shoppermotion
  • Thomson Reuters
  • Voith Digital Solutions

Special Impact

Modern Architecture for Big Results

  • BSE Limited (formerly Bombay Stock Exchange)
  • BT Group Plc
  • TD Bank Group
  • T-Mobile
  • Large global healthcare leader

Rookie of the Year

  • Ascension
  • Availity (nominated by Streamsets)
  • GlaxoSmithKline (nominated by Anaconda, AtScale, Cloudwick Technologies, Kinetica, Streamsets, Tamr, and Zoomdata)
  • Qrious Limited
  • Voya Financial

Societal Impact

  • Baylor College of Medicine - Human Genome Sequencing Center (HGSC)
  • Be the Match
  • Cerner
  • Dignity Health
  • Kaiser Permanente (nominated by Trifacta)

Highlighting achievements in 8 categories

The 2017 Data Impact Awards recognize organizations’ achievements with the Cloudera platform across eight categories, classified into three overarching themes.

Business impact

This theme of categories showcases projects that generate top-line growth, bottom-line savings, increased competitive advantage, and/or net new revenue streams. 

Instrument your business 

Driving quantifiable results to an organization, company, or industry by applying data to enable capabilities or operational efficiencies.  [1]

Customer insight 

Replacing data silos to build a 360-degree view of customers (or patients, citizens, or other stakeholders) for better service delivery, marketing, improved loyalty and retention, and/or real-time, personalized recommendations.

Secure your business 

Deploying a Cloudera-based platform to reduce business risk by modernizing your cybersecurity infrastructure, preventing fraud, modeling risk, managing data security, and/or meeting regulatory compliance with tangible results.

Technical impact

This theme of categories showcases technical innovation and improved efficiencies that impact the wider organization and your end customers. 

Cloud pioneers

Driving business innovation and agility, and lowering TCO with a modern IT environment using Cloudera on public cloud infrastructure.  [2]


Innovators in machine learning and artificial intelligence 

Leveraging advanced data science and machine learning practices to better predict business and customer outcomes with the Cloudera platform.

Special impact

This theme of categories captures some of the unique use cases not represented in the other two themes, including impact outside the business sphere as well as for the newest users. 

Modern architecture for big results

Achieving a major effect on the organization's revenue or costs, or reaching a particularly remarkable performance or capability metric, to make the impossible possible.  [3] [4]

Societal impact

Positively impact society, the planet, or humankind with a modern data platform.

Rookie of the year  

Delivering the most impressive, measurable results to make the impossible possible for an organization just starting their Cloudera journey in the past 12 months.  

“This year’s Data Impact Award nominees represent data-driven leaders across all sectors of business and locations around the globe. We celebrate their accomplishments and are honored to give them the recognition they deserve.”


—Mick Hollison, CMO, Cloudera

Data Impact prizes

Join the best and brightest minds at Strata Data in NYC 

This 3-day premier conference will give you access to learn and network with data innovators and thought leaders from around the world.

Be our guest at the Data Impact Awards Celebration

Join the elite group of award winners as our VIP guest as we honor and highlight your achievements and contributions on Tuesday, September 26, 2017 in NYC.

Attend a complimentary Cloudera Educational Services course

With classroom training in more than 50 cities around the world and online, Cloudera Educational Services offers an industry-leading, dynamic training curriculum.

PR Recognition

You will be recognized as a Data Impact Award winner in the announcement press release, highlighted in the Cloudera Vision Blog and social media, and featured in a success story detailing your achievements.

Prices valued at USD $5200. We recognize that some organizations will not allow acceptance of gifts or prizes, and thus neither will be provided where it violates applicable ethics rules. Winners will still receive recognition.


The winners for the Data Impact Awards were determined by a panel of thought leaders in the data management and analytics space. Cloudera does not select or influence the selection of winners for any category. [5]

Olivia Duane Adams Alteryx, Inc.
Tony Baer Principal, dbInsight
Alberto Belle Delfos Research
Brian Buntz IoT Institute, Informa
Philip Carnelley Research Director, IDC Europe
Brian Carpenter The Hot Aisle Podcast
James Curtis 451 Research
Jason Dai Intel
Raj Dalal BigInsights
Juan Garcia Morgado IDC Spain
Bob Gourley CTO and Founder, OODA LLC
Karthik Krishnamurthy Cognizant Digital Business
Maribel Lopez Lopez Research
Mark R Madsen Third Nature, Inc.
Maria Jose Marzal ComputerWorld & CIO/CSO
Mike Matchett Tenaja Group
William McKnight McKnight Consulting Group
Sanjeev Mohan Vice President, Research, Gartner
Holger Mueller Constellation Research
Yves Mulkers 7wData
Ikuo Nakagawa, Ph.D Osaka University
Carl Olofson Research VP, Data Management Software, IDC
Brent M. Piatti Dell EMC
Tom M. Pringle Ovum
Neil Raden Hired Brains Research
Manjeet Rege, Ph.D. University of St. Thomas
Svetlana Sicular Gartner
Rebecca Thompson Avere Systems
Dato’ Ng Wan Peng Malaysia Digital Economy Corporation (MDEC)
Adam Wilson Trifacta
Dan Yarmoluk ATEK Access Technologies
Liu Feng Yuan GovTech of Singapore

“The Data Impact Awards: This is the ‘academy awards’ of data solutions.”

—Bob Gourley, CTO and Crucial Point


[1] Instrument your business projects may include insights from data generated by the Internet of Things (IoT) devices and/or other data sources.  
[2] Cloud applications that show significant innovation in a development or test environment may also be nominated.  
[3] A modern architecture powers data science, data engineering, analytic and/or operational workloads.  
[4] If the Modern architecture for big results nomination also fits in another category, please submit for both.
[5] Individual judges do not judge any category with nominations from organizations affiliated with the judge’s organization or judge.

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