Across industries and institutions, data is used to enhance customer experiences by harnessing the power of intelligence and predictive analytics. The broad nature of the “customer” across these industries makes it difficult to identify a single solution as user demands and regulatory concerns may differ greatly. In addition, the information coming from customer touchpoints is often scattered and isolated across multiple systems. It’s often stale and unactionable.
Without a unified view of fresh and accurate customer data, marketing efforts are inconsistent, patient needs are not met, cell phone patrons are unhappy, and banks add more risk. The customer experience ultimately suffers, and market share erodes.