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"The Cloudera platform has enabled us to scale our growth in data and usage while dramatically lowering our annual data management investment through stronger overall ROI. This has helped and continues to help us gain critical insights, which in turn enables us to maintain a higher level of service and support for our customers,” noted the company’s vice president of platform data services. Since deploying Hadoop, several new business functions have been launched that increase the value delivered to publishers, such as: Real-time publisher portals Faster behavioral targeting Real-time traffic analysis Network quality analytics