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Over the past year, HBase has become an integral component of Pinterest's storage stack. HBase has enabled us to quickly launch and iterate on new products and create amazing pinner experiences. This talk briefly describes some of these applications, the underlying schema, and how our HBase setup stays highly available and performant despite billions of requests every week. It will also include some performance tips for running on SSDs. Finally, we will talk about a homegrown serving technology we built from a mashup of HBase components that has gained wide adoption across Pinterest.