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As the data volumes continue to grow at an exponential rate, Communication Service Providers (CSPs) are faced with some critical data management challenges including - multiple business and operational data silos, new and diverse data sources and increasing cost of data storage and processing. More and more CSPs are turning to Hadoop as a means to store, analyze and gain insights from virtually unlimited amounts of data in a cost-effective manner. With an enterprise data hub from Cloudera, powered by Apache Hadoop, Telcos can easily bring together data from multiple sources (both structured and unstructured) into a single, unified platform in order to gain a true 360-degree view of their customers, drive down churn, optimize network performance and launch new revenue streams.