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More than any business, telecommunications firms have long been dealing with huge, diverse sets of data. Big Data. Data that is unstructured, unwieldy and disorganised, making it difficult to analyse and costly to manage. Your landscape is fiercely competitive and you instinctively know it's exactly that data that would allow you to be more innovative. Data that would set you apart from the competition. You would like to realise its true potential yet you have concerns around security, RoI or integration with existing data management solutions. These are the Big Data myths that hold you back. Thankfully there are those that have gone before you and demonstrate the myths are nothing but fiction. Fraud is significantly reduced, enhanced customer experience drives higher customer lifetime value and RoI between 200 and 250% can be achieved.

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