Firms have become obsessed with data. But the key to competitive advantage is not just more or bigger data or big data technology, it is finding actionable insights from all the data as well as embedding insight in processes and applications. This requires a change in your approach - modernized architecture and embedding insights and data in your business decisions. It also requires a change in how your people work systematically to find, test and implement insights. In this webinar, our guest, Forrester Vice President and Principal Analyst Brian Hopkins, presents results from two years of research into these ideas and recommend to attendees how they can get the most out of their data and analytics to drive effective business decisions and gain competitive advantage.