Your browser is out of date

Update your browser to view this website correctly. Update my browser now

×

Customer experience is a catalyst in many digital transformation projects. It is why many businesses invest in new technologies and processes to more effectively engage customers, constituents, or employees. The goal of putting digital tools to work in a transformative way is to ensure that data and insights connect people with information and processes that ultimately lead to a better experience for customers. Yet, it demands a modern approach that considers all of the platforms, processes, and data across the customer journey. The goal for many organizations is dynamically maintaining a single source of truth about each customer to drive personalized experiences based on individual preferences and behaviors. However, businesses today have primarily invested in systems of record. While these systems are critical for managing internal operational processes, they are typically not effective for today's pace of business change. Insight-driven experiences require customer intelligence platforms that can finally create a customer 360. The deeper data and improved algorithms now available let users factor in individual affinity, segment, and a myriad of growing data sources. The result is greater relevance and effectiveness to deliver a differentiated experience that in today’s competitive landscape is not a luxury, but a necessity for survival.

Complete the form to view this resource. We believe strongly in user privacy.

Yes, I would like to be contacted by Cloudera for newsletters, promotions, events and marketing activities. Please read our privacy and data policy.
Yes, I consent to my information being shared with Cloudera's solution partners to offer related products and services. Please read our privacy and data policy.
I agree to Cloudera's terms and conditions.

Your form submission has failed.

This may have been caused by one of the following:

  • Your request timed out
  • A plugin/browser extension blocked the submission. If you have an ad blocking plugin please disable it and close this message to reload the page.