As a #1 site in the highly transactional online offers market, Quotient (aka coupons.com) processes millions, and stores billions, of transactions daily. Immediate insight into what, when, and how those transactions take place is key to maintaining customer happiness and a competitive edge. How did Quotient innovate in the face of exploding data, while enhancing the value of existing investments in BI tools and skillsets? According to Eric Sit, Quotient’s Director of BI and Data Platforms, the key was starting a BI on Hadoop evolution.
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