Data Driven Marketing in Retail

Many retailers are trying to get a handle on the rapid evolution of how customers engage, purchase and make their buying decisions. With customers being less loyal to specific retailers and spreading their purchases across brands it’s harder than ever to attract and retain an audience. Competition is fierce but, in data, retailers have an opportunity to elevate consumer experiences in order to drive loyalty and attract new audiences. We believe that a modern approach to data and analytics can enable retailers to deliver the right offers to the right people at the right time. And when 48% consumers spend more when their experience is personalised* why would you not take advantage? Download this new white paper from our partner Cynozure to read how you can start being a more data driven organisation.