For Communication service providers (CSPs), the opportunities to leverage data intelligence seem boundless. This paper examines how CSPs can use advanced analytics and AI to drive new revenue streams, starting with the transition to 5G and the IoT. We explore how to exploit data to improve operations, including network performance, cybersecurity and fraud prevention. We discuss what to look for in a data platform for advanced analytics and AI, and why solutions from Cloudera and IBM are leading the way in empowering CSP transformation.