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    Using Cloudera Enterprise, Bidtellect helps its clients optimize their advertising investments, with speed and scalability to support billions of transactions daily.

     

    Read the case study

    Bidtellect is a leading native advertising technology and solutions company. The company’s real-time bidding (RTB) platform facilitates the buying, selling, and delivery of native ads across the web.

    Overview

    Bidtellect’s strategy is to use data to serve up content, at scale, to advertisers better than any of the competition. Bidtellect piloted another Hadoop distribution prior to implementing Cloudera Enterprise, but its development and operations team found itself spending significant time managing the Hadoop cluster rather than focusing on the core competencies of its business.

    Cloudera is arming us with the tools to help us deliver the best return on our clients’ advertising investments, with speed and at scale. We can find meaningful data insights and create predictive modeling to determine what ads to show where and how we should bid.

    Jeremy Kayne, CTO, Bidtellect

    Solution

    By deploying Cloudera Enterprise, Bidtellect development and operations staff can now concentrate on building intellectual property versus maintaining the Hadoop stack.

    When we were managing [Apache] Spark and [Apache] Kafka in-house, we had issues with corrupt messages and the pipeline failing. With Cloudera’s expertise, we’ve been able to solve those problems.”

    Jeremy Kayne, CTO, Bidtellect

    Impact

    By moving to Cloudera Enterprise, Bidtellect can optimize bidding models, which directly leads to increased profitability and customer retention.

    Key Highlights

    Category

    Digital marketing (Ad exchange)

    Website

    Partner Website

    Locations

    Challenges

    • Difficulties managing another Hadoop distribution created an enormous strain on the team and impeded development

    Solution Highlights

    • Apache Hadoop Platform: Cloudera Enterprise
    • Apache Hadoop Components: Apache Kafka, Apache Spark
    • BI & Analytics Tool: R

    Applications Supported

    • Real-time bidding

    Data Sources

    • Clickstream
    • Transactional database (including metadata)
    • NoSQL database

    Impact

    • Improves profitability and customer retention
    • Allows technologists to focus on creating intellectual property for the company
    • Delivers a 3-1 ROI through greater staff efficiency

    Big Data Scale

    • 1 PB

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